In today’s content-driven universe, a brand is what people see when they look for it... And with more than 2.5 million Google searches every minute, and nearly 3 billion pieces of associated content surfaced as a result, Google has unprecedented power in shaping the perceptions of a brand’s reputation.
Our unique GCore tool harnesses the power of Google and other search engines to create advantage for our clients.
Successful brands are those that ensure people have more positive direct and indirect experiences of them than negative experiences. These brands also ensure that any negative experiences are effectively managed, so as to minimize negative impact on their reputations.
This is what we call brand resilience: The ability to control or influence the content that is surfaced in search results. And that is what GCore enables us to do.