After two successful years of work with The 2014 Ryder Cup, the European Tour extended its existing contract with Grayling and specialist golf PR firm, Landmark Media, to manage its global reputation, promote its tournaments and market its international network of properties.
The European Tour is responsible for the Ryder Cup when played on European soil. It operates a broad range of business initiatives essential to administering and promoting professional tournament golf across the world, including delivering some of the world’s most prestigious golf events.
“We have enjoyed a superb relationship with Grayling and Landmark Media, who have exceeded our expectations with the Ryder Cup contract. They have a real understanding of our objectives and they represent us with professionalism and passion,” said Tim Hunt, Marketing Communications Director for The European Tour. “It was a natural process to ensure we could also benefit from that advice and guidance right across the European Tour. We operate on a global stage and Grayling’s international network closely aligns with our needs. We expect that contribution to aid our push to engage golf fans while increasing the commercial impact of the Tour around the world."
Centralized in Grayling’s Edinburgh office, the account will involve teams in London, Bristol, Dublin, Lisbon, Istanbul, Dubai and Shanghai. The team brings together a blend of experts in consumer engagement, digital, sponsorship activation, corporate reputation management, golf marketing, planning and regional media relations.
“Media engagement is a crucial component of our daily interaction with golf fans, sponsors and other stakeholders,” said Scott Crockett, Media Communications Director for the European Tour. “We take our responsibility to working with the media incredibly seriously and Grayling has not only proven that it understands that responsibility, but it is also able to devise new ways for us to engage with our audiences effectively."
For more information, please contact Anita Beshirs.