Wolfgang Lang, current CEO of Grayling Germany, has
been promoted to lead Grayling Western Europe. Grayling CEE and Russia will be
helmed by long-time agency veteran Jan Simunek, while another veteran, Loretta
Ahmed, will take the reins of Grayling Middle East, Turkey and Africa (META).
Lang, Simunek and Ahmed all sit on Grayling’s International Board alongside
Alison Clarke, who continues to run Grayling UK.
Grayling’s Global CEO, Pete Pedersen says: “The
realignment is driven by client need. We serve our clients best when we have
strong leaders in place who are attuned to regional needs and socio-economic
trends, and empowered to do what’s best for clients on a local and regional
basis. Wolfgang, Jan and Loretta are incredibly talented executives who I’m
confident will help drive growth for the firm.”
Ahmed returned to Grayling
earlier this year, having previously served as a non-executive director on the
firm’s International Board and CEO of Grayling UK. As the leader of the
firm’s META region, she’ll manage current Grayling offices in the UAE, Qatar,
Turkey and Angola and lead the firm’s expansion in the Middle East and Africa
Lang joined Grayling in 2012 as CEO of the firm’s
German operation. Prior to joining Grayling, he was Executive Vice
President and Managing Director of Weber Shandwick Germany. As the lead of
Grayling Western Europe, Lang will oversee operations in France, Spain,
Germany, Austria, Switzerland, Belgium, The Netherlands and Sweden.
Simunek has been with Grayling for more than 15 years
and has held management positions throughout Central and Eastern Europe. His
new regional responsibilities include Grayling operations in Azerbaijan,
Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary,
Latvia, Lithuania, Kazakhstan, Poland, Romania, Russia, Serbia, Slovakia,
Slovenia and Ukraine.