Wolfgang Lang, current CEO of Grayling Germany, has been promoted to lead Grayling Western Europe. Grayling CEE and Russia will be helmed by long-time agency veteran Jan Simunek, while another veteran, Loretta Ahmed, will take the reins of Grayling Middle East, Turkey and Africa (META). Lang, Simunek and Ahmed all sit on Grayling’s International Board alongside Alison Clarke, who continues to run Grayling UK.

Grayling’s Global CEO, Pete Pedersen says: “The realignment is driven by client need. We serve our clients best when we have strong leaders in place who are attuned to regional needs and socio-economic trends, and empowered to do what’s best for clients on a local and regional basis. Wolfgang, Jan and Loretta are incredibly talented executives who I’m confident will help drive growth for the firm.”

Lang joined Grayling in 2012 as CEO of the firm’s German operation. Prior to joining Grayling, he was Executive Vice President and Managing Director of Weber Shandwick Germany. As the lead of Grayling Western Europe, Lang will oversee operations in France, Spain, Germany, Austria, Switzerland, Belgium, The Netherlands and Sweden.

Simunek has been with Grayling for more than 15 years and has held management positions throughout Central and Eastern Europe. His new regional responsibilities include Grayling operations in Azerbaijan, Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Lithuania, Kazakhstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine.

Ahmed returned to Grayling earlier this year, having previously served as a non-executive director on the firm’s International Board and CEO of Grayling UK.  As the leader of the firm’s META region, she’ll manage current Grayling offices in the UAE, Qatar, Turkey and Angola and lead the firm’s expansion in the Middle East and Africa