Grayling was named corporate PR agency of record for Unisys Corporation, a global information technology and services company. As corporate agency of record, Grayling will partner with Unisys to help design and execute hard-hitting public relations communications and public relations campaigns within the U.S. market. The scope of work includes brand positioning and reputation management, data-driven media and social media programs, and thought leadership initiatives.
“The Grayling team conveyed a strong understanding of Unisys, the changing media market, and the trends that are reshaping the way organizations buy and deliver IT services to their end users,” said Quincy Allen, SVP and Chief Marketing and Strategy Officer, Unisys. “As Unisys goes on offense with innovative mission-critical products and services, we believe Grayling is the right partner to help us tell the new Unisys story and increase our profile in the market.”
“Grayling is proud to join forces with Unisys, a venerable brand that is bringing fresh innovations to the market to help businesses and government agencies keep pace with fast changing user needs and a rapidly evolving technology landscape,” said Andy Getsey, EVP & co-chair, Grayling Technology Practice.