Free thinking from Grayling people
8th december 2017
Hot in the City
As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...Lees meer
8th december 2017
Six things every professional communicator needs to know for 2018
Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...Lees meer
The Advantage Series
Bedrijven van allerlei afmetingen en uit allerlei sectoren hebben te maken met complexe uitdagingen op het gebied van reputatie management, regelgeving en communicatie. We bekijken ze tot in detail om te zien hoe we de uitdaging het beste aan kunnen pakken en hoe Grayling hier voordeel kan bieden.Lees meer
29th mei 2017
CNTB Out of Office Campagne door Grayling en BBDO wint SABRE Awar...
The fully integrated multi-market and multi-channel Out of Office Award campaign, developed for the Croatian National Tourist Board (CNTB) by Grayling Austria, Croatia and Germany together with BBDO Croatia, was awarded the Gold SABRE Award in the Pan-European Programme...Lees meer
31st maart 2017
Stressed? How to make your CV stand out from the rest
Global Marketing and Business Development intern Shane Staudle reveals his keys to making your CV stand out…The job market has always been competitive and as young adults with little experience it can be difficult to get your CV in front of proper eyes. This is why it...Lees meer
15th november 2016
Is This Real Time?
Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...Lees meer
8th november 2016
One Small Step for a Brand…
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...Lees meer
3rd november 2016
Strange Bedfellows, or Pragmatic Policy-Making?
Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...Lees meer
1st november 2016
Things Just Got Real
Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...Lees meer
27th oktober 2016
A New Breed of Influencers Comes of Age
Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...Lees meer
25th oktober 2016
Can CEOs Fill the Trust Vacuum?
UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...Lees meer
19th oktober 2016
It’s All About Me!
Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...Lees meer