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11th May 2017


5 circumstances in which your brand shouldn’t engage with the art...

Anastasia Elaeva, Grayling Russia’s Head of Corporate Communications, explains why some creative partnerships thrive while others fail.As art initiatives are becoming an increasingly popular way to invigorate brand communications, it is important for PR and marketing...

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25th April 2017


Does a Public Relations degree give you the cutting edge?

Laura-Jane from our Scotland PR team considers the value of a PR degree as her fast approaching Masters Dissertation deadline looms.The debate on whether a PR qualification is necessary is not new by any means but something we are reminded of every time a new recruit...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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25th April 2017


Grayling shortlisted for four EMEA SABRE awards

Grayling has been named a finalist in four categories in the prestigious SABRE EMEA Awards. The shortlisted campaigns are:Croatia: Out of Office Award - Croatian National Tourist Board (pan-European category)Romanian YouTubers Challenge Powered by PokerStars –...

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25th April 2017


How Press Relations accelerate start-ups’ financing and growth

By Rémy Debrant, Grayling France DirectorThe French are the champions of fast growing start-ups in Europe, Paris being close to overtaking London. Mainly created by digital natives, there are approximately 20,000 in France, with 1,500 new ones set up in Paris every...

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25th April 2017


Space Tourism: A not so distant future

Shane Staudle shares his thoughts on the impact of growing commercialized space travelThis past February, Elon Musk announced that SpaceX will fly two private US citizens on a tourist trip around the moon in 2018. Though Dennis Tito holds the title as the first space...

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27th March 2017


Chatbots – 2017’s most exciting tech trend?

Boarding a flight, making a complaint, taking meeting notes, free legal advice? Yes, you heard right, free legal advice, these are all examples of tasks being carried out by chatbots.Over one billion of us using WhatsApp and Facebook Messenger on a regular basis. Sales...

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27th March 2017


Get the picture

Penny Thorpe from Grayling Midlands shares her insights on the use of photography in PR. When you consider all the changes in technology that you’ve observed in your lifetime, it makes you wonder how people used to get by without mobile phones and computers. In the...

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27th March 2017


The Value Of Experience

A study by the UK Commission for Employment and Skills has just revealed that a lack of experience is the number one reason employers turn young applicants away. Further research by Pareto also shows that 47% of recruiters admitted to skipping straight to the work...

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27th March 2017


Whatever happened to whatsername?

“It’s not 2015 anymore.” San Francisco managing director, Alan Dunton goes digging in the archives to find out what’s changed.Earlier this week, reviewing some old files, I came across some plans we had prepared for some now ex-clients in the FinTech space....

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27th March 2017


Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

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13th February 2017


Three reasons why I don't judge someone else's communications cri...

Schadenfreude literally means 'damage joy' – and it is one of the quirks of becoming known as a crisis communications specialist that people want to know your views on someone else's problems.But I have stopped doing that for three reasons:1. You don't...

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9th February 2017


New Year, New Video Content

Cody Edwards from Grayling Scotland's PR team takes a look at how video content will play its part in PR campaigns in 2017...As we launch ourselves into the New Year, we’ve been reflecting on the undeniable impact and success certain campaigns achieved in 2016...

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9th February 2017


What Does An AI-First World Mean For Marketeers?

Helen Ellis, Head of Atomic, Grayling's technology and consumer brand division, looks at the way AI is beginning to influence how marketeers should be thinking. Back in the Autumn Google unveiled a new foray into hardware via a suite of products, a premium...

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6th February 2017


What Can We Learn from La La Land?

It’s officially movie awards season. The Oscars are on the horizon and we’re all taking a trip to La La Land to escape the gloom of the winter blues.The musical blockbuster featuring Ryan Gosling and Emma Stone is on course to become the UK box office’s most...

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26th January 2017


Language and Leadership

On the eve of President Trump’s inauguration, Jon Meakin considers the impact of language on our perceptions of leaders.“We will fight them on the beaches…”“We have nothing to fear but fear itself…”“Ask not what your country can do for you…”“I look...

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24th January 2017


More Than Words

Sigrid Krupica, CEO of Grayling in Austria, takes a look at one of the main objectives of the Austrian OSCE chairmanship and the role communication plays when it comes to nurturing or preventing extremism.This year Austria has taken over the chairmanship of the...

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16th January 2017


Audience, Experience and Storytelling Tactics

San Francisco's Amy Vergara shares insights on the storytelling in the mobile-first era.I recently had the opportunity to attend the MobileMe&You2 conference in San Francisco, a one-day event discussing how mobile technology is shaking up news rooms and digital...

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20th December 2016


The Power of YouTube Advertising

Why YouTube?Being the world’s second largest search engine and third most visited site after Google and Facebook, YouTube is a bit of a big deal and unlike fad platforms such as Vine, YouTube is not going anywhere, with more than 300 hours of video being uploaded...

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30th November 2016


Grayling awarded “European Public Affairs Consultancy of the Year...

Brussels, 18 November 2016: On 16 November during the prestigious 2016 European Public Affairs Awards at the Stanhope Hotel in Brussels, Grayling was officially named “Consultancy of the Year.” Russell Patten, CEO of Grayling Brussels and Chairman of European...

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30th November 2016


Grayling Wins 'Consumer Marketing' at the PR Report Awards 2016

Delighted to announce Grayling has won best in 'Consumer Marketing' at the PR Report Awards 2016 in Berlin last night for our work with the Croatian National Tourist Board. The awards are the most prestigious PR awards in Germany and the category proved to be...

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30th November 2016


World's Best PR Campaigns - Grayling Shortlisted in Three Categor...

The International Communications Consultants Organisation (ICCO) has recognized Grayling in three categories in its annual round-up of the world's best PR campaigns - the ICCO Global Awards. The shortlisted campaigns are:World's Best PR Campaign - Media...

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15th November 2016


Five Grayling Campaigns Shortlisted For 2016 European Excellence...

We are elated to announce five exceptional Grayling campaigns across Atomic, Austria, Croatia, Germany, France, Romania, Russia and the UK have been shortlisted for an European Excellence Award 2016.Grayling Romania is nominated in the Entertainment & Culture category...

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15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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15th November 2016


Law-making Boom Continues In CEE: Finance And Service Sector Are...

Budapest – In six Central and Eastern European (CEE) markets, 1,098 acts were approved between 1 August 2015 and 1 August 2016. This is 5.5% more than in the same period last year, when 1041 acts were approved. Out of the 1098 acts, 483 had a direct impact on...

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15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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8th November 2016


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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3rd November 2016


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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2nd November 2016


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

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1st November 2016


Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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27th October 2016


A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

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25th October 2016


Grayling named Best Business Communications Agency

Grayling has been named Best Business Communications Agency by the 2016 Eastern European Business Elite Awards. The Awards, which are run by Corporate Vision magazine, followed an extensive research and voting process conducted over the course of two months.Jan Simunek,...

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25th October 2016


Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

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19th October 2016


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

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18th October 2016


The Magnificent Seven

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

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6th October 2016


Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

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5th October 2016


Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

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4th October 2016


Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

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3rd October 2016


Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

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28th September 2016


The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

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12th September 2016


Stories, Memories, and Now Moments: What Twitter’s Latest Move Me...

If you’ve been keeping up with social media news lately, you’ve probably heard all about Snapchat’s “Memories” and Instagram’s latest launch of its “Stories” feature (if you haven’t, check out our blog post on it here). Well, Twitter recently announced...

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1st September 2016


New Instagram Feature Stories Provokes Digital Firestorm #fakersg...

A controversial issue is heating up the social media world - the famous photo-app Instagram has just launched the new function Stories which has divided the user community. As large accounts of established brands, companies and influencers can take advantage of this,...

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4th August 2016


Reputation, Risk and First-Responders

Meghan Gross shares new insights on reputation, risk and first-responders she discovered when presenting to students at New Jersey City University.Last week I had the great privilege of presenting to an impressive group of graduate students at New Jersey City...

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4th August 2016


When it Comes to PR, Time Shouldn’t Equal Money

This blog post originally featured on the Brandwatch Blog. There’s been much debate recently about the expansion of PR into areas beyond its ‘traditional’ remit – namely, media and influencer relations.It’s a positive sign that PR is getting the recognition it...

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19th July 2016


How Brands Win Over Millennials

There is plenty of information about Millennials - the most investigated generation of all times – which lead to tendencies that help to evaluate today’s youngsters from 25 to 35 years and their needs.Millennials – FOMO as a principle of lifeMillennials or...

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1st July 2016


EU waits for the UK to serve first

If patience with the UK was running thin before the referendum vote, then it has now hit rock bottom. At this week’s Summit, EU leaders nipped in the bud any UK hopes that it may in the future be able to be a member of the Single Market whilst having its own strict...

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24th June 2016


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

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24th June 2016


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

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17th June 2016


Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

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15th June 2016


Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

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13th June 2016


Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

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10th June 2016


Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

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7th June 2016


It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

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6th June 2016


Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

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2nd June 2016


Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

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31st May 2016


The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

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25th May 2016


Chatbots – The next revolution?

The idea is simple: communicate with your smartphone and order your favourite pizza in just a few steps. But will this type of interaction sit well with consumers?Microsoft is confident: ‘Bots are the new apps’, CEO Satya Nadeela declared recently during the...

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25th May 2016


To Prepare For A Crisis, Begin At The End

So you’ve heard it all before, an ounce of prevention is better than a pound of cure. And you ignored it. Now you find yourself in a difficult situation in which your reputation, your company’s reputation and business are on the line. And it was all avoidable.Take...

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16th May 2016


EU-US Privacy Shield: What's Going On?

In February 2016, the European Commission and the United States agreed on a new framework for transatlantic data flows. The so-called Privacy Shield is set to replace the Safe Harbor agreement, which was invalidated by the European Court of Justice.Imminent approval One...

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13th May 2016


Empowering Gatekeepers and Lobbyists

I have recently had the great privilege of spending a fortnight in Grayling’s Washington D.C office, immersing myself in the world of lobbying stateside, at a particularly fractious and fascinating time in US politics. It was an experience that gave more than just a...

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13th May 2016


European E-Commerce Reforms Coming Soon...

Our Brussels team keeps an eye on all things digital policy-realted. Here's the latest update...The European Commission will publish its e-commerce package of reforms on 25 May, slightly later than the initial date of 18 May. The package will include legislative...

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5th May 2016


Engaging Millennials: Three Things Banks Can Do Better

Anastasia Elaeva, Head of Corporate Communications at Grayling Russia writes a blog on how banks are strategizing to better engage millennials. As Millennials are wielding more economic power, financial services firms are trying to ramp up their digital capabilities to...

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5th May 2016


Panama Papers to Shed Some Light on Transparency in Europe

Grayling Brussels' Robert Francis assess some unexpected upside from the Panama Papers revelations.Up to now Europe has largely failed to bring about transparency in taxation matters. Luxembourg and the UK in particular have been staunch opponents – not...

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26th February 2016


The mobile device is dead. Long live Internet everywhere

Adrian Elliot of Grayling Spain spent the week at Mobile World Congress. Did he see the future?Do you remember having to wipe those SMS messages from your mobile in order to free up space in the system? Or all those commercial ‘MMS’ messages that seemed like the...

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24th February 2016


Samsung slaying the zombies to lead in VR race

Yesterday, we looked at how the first day of MWC buzz and activity had impacted on each brand’s visibility in search and social.We saw how media titles seized on the dystopian image of Zuckerberg’s address about VR and Facebook had driven huge swathes of commentary....

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23rd February 2016


Who is Winning at Mobile World Congress?

As the eyes of the (marketing) world fixate on Barcelona for the next few days, we thought we’d take a quick peak at how the main mobile brands are faring in the war for impact.Yesterday saw Samsung steal much of the media’s attention, with their Gear VR and...

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30th December 2015


8 FOR 16 TREND #8: SHOW ME YOU KNOW ME

In the last of our 8for16 trends blog posts we consider how, in an era of instant price comparisons and product reviews, brands must foster direct emotional connections with consumers who expect consideration and customization at every turn.Relationship marketing has...

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22nd December 2015


8 FOR 16 TREND #7: POWER TO THE PEOPLE

People will continue to make the shift from consumer to citizens as they work together to demand transparency, mobilize support and affect change.Democracy in MotionNew and established civic engagement platforms will connect people and governments, enabling effective...

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16th December 2015


8 FOR 16 TREND #6: THE ART OF NOW

As mobile becomes the dominant platform for communications globally and contactless payment figures soar, 2016’s consumers will demand instant gratification and ever more frictionless experiences. 2015 was the year in which Google confirmed that more searches take...

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11th December 2015


8 FOR 16 TREND #5: SPOTLIGHT ON DARK SOCIAL

People will shift from broadcasting content on public news feeds to more intimate connections with small fluid groups via messaging apps, text and email. Organizations will seek to inspire, enable and track sharing in the dark.The Intimacy AdvantageSticking with our...

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9th December 2015


8 FOR 16 TREND #4: RETURN TO FIRST PRINCIPLES

We’ll see rapid changes in consumer behavior, as the sharing economy mainstreams across markets. Nothing is sacred – expect new models for everything from finance to healthcare, as the next generation rips up the rule books and reimagines the future.Reinventing the...

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4th December 2015


8 FOR 16 TREND #3: VIDEO KILLED THE RADIO STAR

Video Killed the Radio StarWhat are the implications for comms as the ‘play’ button becomes ubiquitous?The fact is, video is going to kill just about every other medium in 2016 as it continues its seemingly unstoppable takeover of the global web. The numbers are...

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30th November 2015


8 FOR 16 TREND #2: LIFE ANALYSTS

We will see consumers take ownership of their personal data and become more sophisticated in how they integrate, benchmark and compare it, to gain insights into their behavior and improve their wellbeing. Brands that enable this will be welcomed into our daily lives....

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26th November 2015


8 FOR 16 TREND #1

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26th November 2015


8 FOR 16 TREND #1: BRAND COMPASSION

As altruistic Millennials wield greater market power and also greater power in the marketing department, brands will have to establish social relevance as well as product relevance. This is not just about organizations throwing money at CSR initiatives to help right...

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30th October 2015


Lessons from Terminator: PR is in permanent transition

One week PR is “Dead”, the next it’s “Mid-Transition”. The true picture is that PR is permanently in flux and therefore needs constant redefinition. Agility is at the core and will decide the winners and losers in this fast-growing industry. It’s time to be...

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30th October 2015


When it comes to PR, time shouldn’t equal money

A successful brand proposition is founded upon solid communication, storytelling and conversation, so it makes sense that PR should be taking more of a share of the spend. This post originally appeared in Brandwatch.There’s been much debate recently about the...

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30th October 2015


Content? It’s all about the people

With so much talk over the future of content, it’s time to ignore the hype and get back to basics.Whether we like it or not, the word ‘content’ has come to encompass a whole breadth of publishing formats. If we accept advertising legend Dave Trott’s point that...

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29th October 2015


Should PR lead brand building?

There’s a huge land grab going on in our industry over who owns what in communications. A recent survey of Chief Marketing Officers (CMOs) found that many believe that PR should not lead brand building. I disagree. Here’s why.The road to truly integrated...

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29th October 2015


Twitter – the ultimate discovery engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

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29th October 2015


Conferences should be about insight, not obsessive Tweeting!

Last week marked Social Media Week, London, a series of events, seminars and conferences marked not only by the hashtag #SMWLDN but also by thisisnotaninsight.tumblr – an excellent collection of some of the most inane, illogical, ill-thought through, and downright...

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