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Free thinking from Grayling people

11th May 2017


5 circumstances in which your brand shouldn’t engage with the art...

Anastasia Elaeva, Grayling Russia’s Head of Corporate Communications, explains why some creative partnerships thrive while others fail.As art initiatives are becoming an increasingly popular way to invigorate brand communications, it is important for PR and marketing...

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25th April 2017


Does a Public Relations degree give you the cutting edge?

Laura-Jane from our Scotland PR team considers the value of a PR degree as her fast approaching Masters Dissertation deadline looms.The debate on whether a PR qualification is necessary is not new by any means but something we are reminded of every time a new recruit...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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25th April 2017


Grayling shortlisted for four EMEA SABRE awards

Grayling has been named a finalist in four categories in the prestigious SABRE EMEA Awards. The shortlisted campaigns are:Croatia: Out of Office Award - Croatian National Tourist Board (pan-European category)Romanian YouTubers Challenge Powered by PokerStars –...

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25th April 2017


How Press Relations accelerate start-ups’ financing and growth

By Rémy Debrant, Grayling France DirectorThe French are the champions of fast growing start-ups in Europe, Paris being close to overtaking London. Mainly created by digital natives, there are approximately 20,000 in France, with 1,500 new ones set up in Paris every...

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25th April 2017


Space Tourism: A not so distant future

Shane Staudle shares his thoughts on the impact of growing commercialized space travelThis past February, Elon Musk announced that SpaceX will fly two private US citizens on a tourist trip around the moon in 2018. Though Dennis Tito holds the title as the first space...

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27th March 2017


Chatbots – 2017’s most exciting tech trend?

Boarding a flight, making a complaint, taking meeting notes, free legal advice? Yes, you heard right, free legal advice, these are all examples of tasks being carried out by chatbots.Over one billion of us using WhatsApp and Facebook Messenger on a regular basis. Sales...

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27th March 2017


Get the picture

Penny Thorpe from Grayling Midlands shares her insights on the use of photography in PR. When you consider all the changes in technology that you’ve observed in your lifetime, it makes you wonder how people used to get by without mobile phones and computers. In the...

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27th March 2017


The Value Of Experience

A study by the UK Commission for Employment and Skills has just revealed that a lack of experience is the number one reason employers turn young applicants away. Further research by Pareto also shows that 47% of recruiters admitted to skipping straight to the work...

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27th March 2017


Whatever happened to whatsername?

“It’s not 2015 anymore.” San Francisco managing director, Alan Dunton goes digging in the archives to find out what’s changed.Earlier this week, reviewing some old files, I came across some plans we had prepared for some now ex-clients in the FinTech space....

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27th March 2017


Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

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13th February 2017


Three reasons why I don't judge someone else's communications cri...

Schadenfreude literally means 'damage joy' – and it is one of the quirks of becoming known as a crisis communications specialist that people want to know your views on someone else's problems.But I have stopped doing that for three reasons:1. You don't...

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