Economic Trade and Foreign Direct Investment have had a difficult few years. Uncertainty and global crisis. Not your average day at the office.
Global FDI inflows have been on the decline for a few years. Investors are uncertain. Global economic crisis. Macroeconomic fragility. A sector which requires a careful and considered approach. And communications.
The ever mounting Eurozone crisis and the fiscal cliff in the US have driven changing patterns in FDI inflows. From the traditional to emerging and developing markets. A whole new ball game.
With major challenges, change and uncertainty comes a need for well-placed communications. The right messages.
Grayling has been working to deliver the right messages across Economic Trade and FDI for years. We’ve learnt and changed as the market has changed. We know how to deliver.
We understand that there is more uncertainty on the way. But that doesn’t mean communications needs to be uncertain. We can navigate the sectorial and regional trends in investment policymaking. We know how to get the story across. The right people. In whichever market matters today. And tomorrow.