About

/ About

We create measurable advantage for our clients

APPROACH

Where, why and how people connect with each other, and with brands and organizations, is shifting all the time. Influence and power are shifting too, as citizens demand ever greater openness and participation. No longer is any channel of communication controllable or any public reaction certain.

At Grayling we develop inventive, integrated communications solutions that are rapidly scalable to deliver against organizational needs in this fast-changing changing landscape.

With on-call senior counsel, powerful content, and unrivalled connections, we help our clients to engage, adapt and evolve, building brand resilience and creating measurable advantage.

BUILDING BRAND RESILIENCE

Grayling has developed a suite of proprietary tools designed to help clients build brand resilience on and offline, including:

Storm: Grayling's real-time online crisis simulation and community management practice tool.

Our expert crisis communications consultants and experienced community managers work with our clients to test-run realistic scenarios, enabling them to stress-test and further develop their real world crisis response protocols. For more on Storm, click here.

GCore: Our unique GCore tool measures brand resilience by analyzing visibility and content mix. This enables us to identify areas of reputational risk and opportunity, and develop smarter content strategies. Read More

LEADERSHIP

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AWARDS

GROUP COMPANY

Grayling is a wholly owned subsidiary of Huntsworth PLC, a public relations focused group listed on the London Stock Exchange. The group also includes financial PR agency, Citigate Dewe Rogerson; UK consumer agency, The Red Consultancy; and specialist global pharmaceutical consultancy, Huntsworth Health.