Riding the Bitcoin Wave
Top tier coverage including the New York Times, Wall Street Journal, Fortune, CNBC, Bloomberg
60+ journalists engaged within the first month
Took proactive control of issue around an IRS lawsuit that sought to force Coinbase to divulge private information of about half a million customers
Coinbase has quickly become the go-to authoritative commentator on bitcoin and other cryptocurrencies
Coinbase needed a team that could plug in and execute on day one to reset the way in which company execs engaged media, which was previously largely reactive. We immediately outlined a new media engagement strategy, which included defining the boundaries of what the company should discuss and what they should avoid, delivering a comprehensive prioritization of media and outlets to add increased efficiency to the vetting process, and establishing a rapid response team to review and manage the most critical opportunities.
In addition to helping Coinbase get a handle on its media machine, we are also focused on telling the company’s proactive story – ensuring that it sets the narrative around the key issues that are the most critical to its business.