Broadening the audience
200m+ media impressions, from expanded outreach
20+ interviews conducted with Edmunds excecutives in non-automotive media
Increase in socila media followers and engagement across all channels - Twitter, Facebook and Instagram
Disproportionate increase in female Twitter followers
Our goal was to generate new conversations with non-automotive media and younger consumers, particularly women. In order to drive new attention to the site, we worked with Edmunds to develop fresh pitch angles that went beyond seasonal trends, breaking into lifestyle and personal finance media with new content. Our team extended these consumer-friendly messages to Edmunds’ social profiles, creating fun, engaging content that gave the brand a new voice and garnered more followers.