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Establishing PayPal as the gateway to global sales opportunities for online merchants

The Grayling team was a true partner in PayPal's global initiatives comms program. From partnering with us and executing SABRE Award finalist campaigns like PayPal PassPort, to developing and driving comprehensive merchant education initiatives like China Connect and Millennial Opportunity, the team always had a clear vision of success and what it would take to get there, connecting their ideas to the business objectives of my unit and our company as a whole.

Their analytics capabilities also helped show the impact and value of our programs. Many of our initiatives involved global research with tens of thousands of respondents from around the world. My Grayling team was able to receive the raw data and parse it for headline-worthy insights. Having this capability within the comms team not only led to great media results, but also delivered insights that have been leveraged by PayPal marketing, sales and business development teams around the globe.

Melissa O'Malley - Director, Global Initiatives