Re-launching SFO-SYD

/ Work / Qantas Airways

An integrated content and media relations program to re-launch Qantas Airways’ Boeing 747 service between San Francisco and Sydney.

Creating Advantage

1.4m broadcast impressions via strategic media partnership with KRON-TV

11.3k Instagram likes for the initial flight

Successfully communicated Qantas' revamped Business Class facilities and the close relationship between sister cities, Sydney and San Francisco

Helped Qantas fill an additional six flights a week

Project Leader

"This was a truly integtaed campaign that used a combination of highly targeted media relations and native content to build excitement ahead of the re-launch and sustain momentum, such that it helped our client to fill an additional six flights per week."