Insights

/ Insights / AI and IT: A Powerful Motivation to Get Fit

Free thinking from Grayling people

AI and IT: A Powerful Motivation to Get Fit

11th April 2017


MJ Marshall combines a passion point with her public affairs work.

“You’ve got to wake up every morning / With a smile on your face / And show the world all the love in your heart / Tthen people gonna treat you better / You’re gonna find, yes you will / That you’re beautiful, as you feel.”

Those are some of the lyrics from the song “Beautiful” by Carole King. It’s a great song and I’ve often wondered what motivated her to write it. There are lots of ways of looking at the sentiment, but I often think of this song after an invigorating workout at the gym or a long walk with my dogs. It’s inspirational in many ways, motivational in others. And sometimes we all need a bit of extra motivation just to go to the gym or get some exercise. We’re not all natural fitness buffs, and gym membership can be expensive, so the right motivation is important. 

There are numerous products on the market today to help us track our fitness, push us to run a bit longer on the treadmill or do one more set of push-ups so we can shed those extra, unwanted pounds in order to get swimsuit beautiful for summer. I’ve always found that the more consistently I exercise, the better I feel about myself. Logic applies that if we feel good about ourselves, the world around us is a better place.

I’ve often used a fitness tracker, but one product on the market today that is really impressive is the software created by MINDBODY, a Grayling client. And yes, there’s an app for that! 

Once you’ve downloaded the app you can find and book numerous types of fitness classes in your neighborhood – anything from yoga to Pilates – all at your fingertips. What’s even better is that if you’re a bit sore after your workout you can use the app to make a spa appointment for a massage. The best deals available are in the MINDBODY global network. Millions of people have downloaded this app to help them look and feel their best every day. 

What’s even more impressive is that legislation is now pending in both the House and Senate which would allow individuals to apply pre-tax dollars to the cost of a gym membership or the purchase of exercise equipment. This is similar to the health savings plan and a great incentive to keep Americans fit and healthy. If one of your goals is to get fitter we encourage you to write your Congressman or Senator and ask them to cosponsor this bill – the PHIT Act – or Personal Health Investment Today Act. Follow this link and plug in your address and/or zip code to download the letter to send to your Congressional representative: www.passthephitact.org.

Enactment of this legislation will go a long way toward helping motivate people to be more active, more often, and the potential for health care savings is enormous. And you’ll be glad you contributed in a small way but a way that will help you find “that you’re beautiful, as you feel.”


MJ Marshall

Latest Insights

10th August 2017


What does "off the record" mean, anyway?

Vetreran reporter, Eric Taub gives the journalist's perspective. As Grayling Chief Client Officer, Danica Ross, so aptly pointed out, short-lived White House communications chief Anthony...

Read More

10th August 2017


It’s a loud world out there, but do you have to shout to be an influencer?

Brigit Carlson reflects on the nature of influence.It’s become impossible to ignore social media. We live in a world where the nightly news spends time dissecting the latest tweets from our...

Read More

8th August 2017


Savvy, picky, and unabashed: What makes Gen Z buy?

San Francisco's resident Gen Z, Max Reichardt gives a personal perspective on Grayling's new Inside Influence research.While they might not be the most scrutinized generation (Millennials are...

Read More