11th April 2017
MJ Marshall combines a passion point with her public affairs work.
“You’ve got to wake up every morning / With a smile on your face / And show the world all the love in your heart / Tthen people gonna treat you better / You’re gonna find, yes you will / That you’re beautiful, as you feel.”
Those are some of the lyrics from the song “Beautiful” by Carole King. It’s a great song and I’ve often wondered what motivated her to write it. There are lots of ways of looking at the sentiment, but I often think of this song after an invigorating workout at the gym or a long walk with my dogs. It’s inspirational in many ways, motivational in others. And sometimes we all need a bit of extra motivation just to go to the gym or get some exercise. We’re not all natural fitness buffs, and gym membership can be expensive, so the right motivation is important.
There are numerous products on the market today to help us track our fitness, push us to run a bit longer on the treadmill or do one more set of push-ups so we can shed those extra, unwanted pounds in order to get swimsuit beautiful for summer. I’ve always found that the more consistently I exercise, the better I feel about myself. Logic applies that if we feel good about ourselves, the world around us is a better place.
I’ve often used a fitness tracker, but one product on the market today that is really impressive is the software created by MINDBODY, a Grayling client. And yes, there’s an app for that!
Once you’ve downloaded the app you can find and book numerous types of fitness classes in your neighborhood – anything from yoga to Pilates – all at your fingertips. What’s even better is that if you’re a bit sore after your workout you can use the app to make a spa appointment for a massage. The best deals available are in the MINDBODY global network. Millions of people have downloaded this app to help them look and feel their best every day.
What’s even more impressive is that legislation is now pending in both the House and Senate which would allow individuals to apply pre-tax dollars to the cost of a gym membership or the purchase of exercise equipment. This is similar to the health savings plan and a great incentive to keep Americans fit and healthy. If one of your goals is to get fitter we encourage you to write your Congressman or Senator and ask them to cosponsor this bill – the PHIT Act – or Personal Health Investment Today Act. Follow this link and plug in your address and/or zip code to download the letter to send to your Congressional representative: www.passthephitact.org.
Enactment of this legislation will go a long way toward helping motivate people to be more active, more often, and the potential for health care savings is enormous. And you’ll be glad you contributed in a small way but a way that will help you find “that you’re beautiful, as you feel.”
13th October 2017
The Power of Emotional Marketing
Emily Plotkin from Grayling's LA team gets emotional over the Apple Watch...Apple’s announcement of its new devices was perhaps the most anticipated tech event of the year. Tech enthusiasts and...Read More
11th October 2017
Leading from the Back: Why Pushing Beats Dragging, Every Time
Last week, Grayling’s global head of strategic services, Jon Meakin made a presentation to the ICCO Summit, on the nature of innovation, and how clients and agencies working together can push the...Read More
22nd September 2017
Lessons from an earthquake - by someone who was there
Executive vice president, Lucia Domville was on business in Mexico City when the earthquake struck this week. She reflects on the role of the media and social media... good and bad.I lived through...Read More