8th March 2017
Danica Ross of Grayling US considers the impact of women in the comms industry
The communications industry, and the agency world in particular, is overwhelmingly female, and our firm is no exception. And as International Women’s Day rolls around the globe and hits the West Coast, I am struck – as I am every day - by the amazing contribution made by the women in our business.
As dawn broke on International Women’s Day in Asia, Jessie Hsieh and Stephanie Stamatakou, who run Grayling Hong Kong and Singapore respectively, were advising senior clients, helping them to navigate thorny communications challenges. Across the Middle East and Europe we have inspirational women in leadership roles – Sarah Scholefield runs Grayling in the UK, one of the world’s most sophisticated PR markets; Loretta Ahmed in the Middle East has an exceptional senior team including Preet Chhatbar and Carolina Salas Tapia in Dubai, Ana Dodea in Turkey, and Petra Gelb, who manages Grayling Health - all deliver award-winning work day in, day out. Austria, where Grayling is the number one agency, is led by CEO, Sigrid Krupica, while Russia, which won more awards than any other Grayling office in 2016, is run by the formidable Eugenia Skobeleva, and our successful Poland team is inspired by CEO, Klara Banaszewska.
Closer to home, here in the US, I am proud to count among my colleagues Amanda Blanton, whose LA team continues to push the boundaries; Lucia Domville, who not only runs our IR team in New York but also our whole LatAm affiliate network; and Peggy Carlton, whose knowledge and experience keep the bar high for all who work with her.
And in all markets, we have an army of women who achieve incredible things, creating advantage for our clients every day.
In the run-up to International Women’s Day, in the US at least, many were advocating that women ‘down tools’ to show what a world without women would look like. When I imagine the implications of a world without these incredible women, I think our clients would agree. No thanks.
Here’s to our women, and to women everywhere, working for a better future for all.
11th September 2017
3 KPIs that can actually hurt ROI
September is AMEC Measurement Month making today an ideal time to discuss the big question: How do you measure success? It’s the question that shows up on every RFP. And the one that the...Read More
28th August 2017
When is news not news?
Sifting fact from fiction in a Twitter timeline.Like many people, I now look to Twitter as a source of breaking news, analysis and opinion (so so much opinion). The wonderful thing about Twitter, of...Read More
28th August 2017
Honey, did you take out the trash?
Grayling’s Jon Meakin reflects on the importance of timing.Watching the news on Friday evening reminded me of an episode of The West Wing, ‘Take Out the Trash Day’. In that episode, Deputy Chief...Read More