Insights

/ Insights / Grayling Guide to SXSW

Free thinking from Grayling people

Grayling Guide to SXSW

7th March 2017


SXSW veteran, Elliott Suthers gives the inside track on the must-attend events 

Next week, the technology and media communities make their annual pilgrimage to Austin, Texas, for SXSW – a 10-day all-you-can-eat-buffet of tech, film, music and parties.

Entering its 21st year in 2017, SXSW has evolved from a regional music festival with just a few hundred attendees to one of the must-do cultural events of the year. In the past few years alone guests have included President Obama and Vice President Biden, Elon Musk, Lady Gaga, Al Gore, Mike Tyson, Kayne West, and the undisputed star of 2013’s show, Grumpy Cat.

But for all the culture available to SXSW’s attendee list, it’s important not to forget what the festival’s all about – having fun (and a few too many craft beers), and networking!

So with this in mind, we have hand-curated a list of the hottest events going on in Austin over the next couple of weeks. Note that while most of the events on the list are open to badge holders, many require an RSVP or special link. For a full list of our recommended events, please download the PDF.


Elliott Suthers

Latest Insights

27th March 2017


Where Did It All Go Wrong? A Corporate Comms Perspective on Trumpcare

Losing control of the narrative can cost you dearly...So much has already been written about the collapse of the attempt to repeal and replace the Affordable Care Act that it’s difficult to find a...

Read More

27th March 2017


Turning on a Dime to Make Money Out of Memes

Creative and Content Director, Will Kunkel on the need for speed.Twitter, in the US at least, may well have reached ‘peak meme’ this week. Anyone with a talent for Photoshop manipulation and /or...

Read More

23rd March 2017


"Was it Over When the Germans Bombed Pearl Harbor?"

San Francisco MD, Alan Dunton celebrates tenacity. Ah the classicly defiant line from 1978’s Animal House, a film about life and the pursuit of academic excellence. Spoilers, it wasn’t over –...

Read More