Insights

/ Insights / Grayling Guide to SXSW

Free thinking from Grayling people

Grayling Guide to SXSW

7th March 2017


SXSW veteran, Elliott Suthers gives the inside track on the must-attend events 

Next week, the technology and media communities make their annual pilgrimage to Austin, Texas, for SXSW – a 10-day all-you-can-eat-buffet of tech, film, music and parties.

Entering its 21st year in 2017, SXSW has evolved from a regional music festival with just a few hundred attendees to one of the must-do cultural events of the year. In the past few years alone guests have included President Obama and Vice President Biden, Elon Musk, Lady Gaga, Al Gore, Mike Tyson, Kayne West, and the undisputed star of 2013’s show, Grumpy Cat.

But for all the culture available to SXSW’s attendee list, it’s important not to forget what the festival’s all about – having fun (and a few too many craft beers), and networking!

So with this in mind, we have hand-curated a list of the hottest events going on in Austin over the next couple of weeks. Note that while most of the events on the list are open to badge holders, many require an RSVP or special link. For a full list of our recommended events, please download the PDF.


Elliott Suthers

Latest Insights

26th May 2017


What do IBM, Cisco and Intel have in common?

Crystal Yang gets to grips with the language of enterprise tech, and what can be learned from the successful giants of the sector.My colleague, Elliott Suthers recently published a blog on the need...

Read More

19th May 2017


Shut up and play the hits

Creative and Content Director, Will Kunkel on the balance between social media content and brand values. ESPN recently went through an exhaustive round of layoffs due to a number of factors, including...

Read More

16th May 2017


Four Ways Google Ranks Content - And Why This Is So Important for PR

Alex Judd, GCore Business Director, explains how Google’s algorithm works, why SEO can’t work alone and PR’s prime position to lead this sphere of influence.A plethora of information is now...

Read More