28th February 2017
Over 4 days, over 2,200 exhibitors and close to 100,000 visitors from 200 countries congregate in Barcelona for the annual mobile jamboree that has become a symbol of the Catalan capital and a huge asset for a city that seeks to present itself as a global hub for technology and innovation. The money it brings in to the city is expected to reach a figure of close to half a billion euros, establishing it as one of the metropolis’s key generators of wealth and transforming its image over one week into that of a global village in which even the GSMA stewards ushering congress-goers through the city can get confused about what language to use.
“If you can’t find a seat, no te enfades,” one of the ushers could be heard announcing at the entrance to the metro at the Fira, which to be loyal to authentic Spanglish could roughly translate as, “Si no encuentras asiento, don’t get mad.” A sound piece of advice for an event at which maintaining one’s sanity must be a key priority. So in this spirit of seeking to ensure visitors to MWC have as smooth enough a trip to Barcelona, we have elaborated the following ‘Bluffers Guide’ for exhibitors and journalists to make the most out of their stay in the city of Gaudí. I should of course clarify that these recommendations are purely from a PR perspective.
Advice for exhibitors
Advice for journalists
In an increasingly interconnected world, it was interesting this year to observe the differences between how the media from different countries manage to cope with information saturation at such a large scale event where much of the time is spent navigating the distance between Hall 1 and Hall 8. And that’s just at the Fira Gran Vía. I would be wrong to try to guess who has found the ideal solution however perhaps something can be learnt from studying their varying techniques. There follow three specific examples of how the European media is as diverse as our culture.
Now without wishing to blow our own trumpet, this is the Mobile World Congress so for more tips on how to manage media relations for journalists from these and other markets across the globe, Grayling should naturally be your first port of call.
Adrian Elliot, Digital Director, Grayling Spain
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