18th October 2016
Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.
Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends that we believe our clients and other major organizations will have to embrace in the coming year.
From AI to Gen Z, it’s all here: Our panel of experts from around the global Grayling network looked at game-changing tech, media innovations and socio-political shifts to come up with our #7for17, and over the next few weeks we’ll be examining each of those trends in detail.
At a time of ever increasing channels and accessibility to communication, the importance of creating advantage through innovative and informed strategy has never been more important, and tapping into these trends will enable organizations to do just that.
Keep an eye on this space in the coming weeks as we detail each of the trends, join the debate on Twitter using #7for17, and if you’d like to know more about how you can use these trends to inform your organization’s future planning, email Jon Meakin.
27th March 2017
Where Did It All Go Wrong? A Corporate Comms Perspective on Trumpcare
Losing control of the narrative can cost you dearly...So much has already been written about the collapse of the attempt to repeal and replace the Affordable Care Act that it’s difficult to find a...Read More
27th March 2017
Turning on a Dime to Make Money Out of Memes
Creative and Content Director, Will Kunkel on the need for speed.Twitter, in the US at least, may well have reached ‘peak meme’ this week. Anyone with a talent for Photoshop manipulation and /or...Read More
23rd March 2017
"Was it Over When the Germans Bombed Pearl Harbor?"
San Francisco MD, Alan Dunton celebrates tenacity. Ah the classicly defiant line from 1978’s Animal House, a film about life and the pursuit of academic excellence. Spoilers, it wasn’t over –...Read More