18th October 2016
Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.
Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends that we believe our clients and other major organizations will have to embrace in the coming year.
From AI to Gen Z, it’s all here: Our panel of experts from around the global Grayling network looked at game-changing tech, media innovations and socio-political shifts to come up with our #7for17, and over the next few weeks we’ll be examining each of those trends in detail.
At a time of ever increasing channels and accessibility to communication, the importance of creating advantage through innovative and informed strategy has never been more important, and tapping into these trends will enable organizations to do just that.
Keep an eye on this space in the coming weeks as we detail each of the trends, join the debate on Twitter using #7for17, and if you’d like to know more about how you can use these trends to inform your organization’s future planning, email Jon Meakin.
22nd February 2017
Is Bigger Always Better? Five Trends in Agency Selection
Grayling's Global Business Development Director, Jon Meakin sifts the evidence, looking for clues…In my current role I am privileged to have may conversations with clients and prospective...Read More
17th February 2017
Stand and Deliver or Sit Down and Shut Up? Comms Strategy in the Trump Era
US chief client officer, Danica Ross reflects on the conundrum facing many businesses todayWell, here I am blogging again about comms in a Trump administration era. I can’t help myself, there’s...Read More
14th February 2017
This Valentine’s Day…. Be careful who you get into bed with
Jon Meakin considers the ups and downs of third party endorsements.The unceremonial dropping by YouTube and Disney of online influencer PewDiePie following anti-Semitic remarks and Nazi references in...Read More