Insights

/ Insights / The Trump Bump: Make Journalism Great Again

Free thinking from Grayling people

The Trump Bump: Make Journalism Great Again

6th December 2016


Adrianna Abreu of Grayling San Francisco explores the spike in media subscriptions post-election

This week, #LoveMyNewspaper has been trending on Twitter. As I read through a mix of people giving shout-outs to their local newspapers and 140 word statements on freedom of speech and press, what seemed to be the biggest trending topic was the media being Trump’s opponent, just as much as Clinton was during the presidential campaign.

It’s apparent that many Americans are still on a wave of negative emotion unleashed by Trump’s win - from fear and frustration to sadness and anger - and anxieties over Trump’s win have resulted in the form of “rage donations.” From PoPublica receiving three donations a minute versus their average 10 in a day, to the NY Times and the Wall Street Journal seeing massive subscription hikes, several traditional media outlets are reporting a swell in donations and boosts in their subscriptions.

As anti-Trump Americans (which accounts for more than half of those who voted) have revealed their strategy to fight back, there is a question on how newspapers themselves will fight back, and if the first amendment even has enough defence against unfettered executive power. As Trump’s campaign mocked journalists, banned press credentials, and blocked journalists from following him on Twitter, fighting back will be far more difficult in an environment in which newspaper companies are seeing their traditional sources of revenue dropping.

Within months of Trump being sworn in, the future of journalism for the next four years will be determined. So will this money generated from subscriptions be used to finance court battles? Or will a proliferation of “fake news” take over journalism? What can be stated with some certainty is that for a fearless press to exist in the future, it is going to require American’s check books and lawyers.


Adrianna Abreu

Latest Insights

26th May 2017


What do IBM, Cisco and Intel have in common?

Crystal Yang gets to grips with the language of enterprise tech, and what can be learned from the successful giants of the sector.My colleague, Elliott Suthers recently published a blog on the need...

Read More

19th May 2017


Shut up and play the hits

Creative and Content Director, Will Kunkel on the balance between social media content and brand values. ESPN recently went through an exhaustive round of layoffs due to a number of factors, including...

Read More

16th May 2017


Four Ways Google Ranks Content - And Why This Is So Important for PR

Alex Judd, GCore Business Director, explains how Google’s algorithm works, why SEO can’t work alone and PR’s prime position to lead this sphere of influence.A plethora of information is now...

Read More