Insights

/ Insights

Free thinking from Grayling people

27th March 2017


Where Did It All Go Wrong? A Corporate Comms Perspective on Trump...

Losing control of the narrative can cost you dearly...So much has already been written about the collapse of the attempt to repeal and replace the Affordable Care Act that it’s difficult to find a new perspective. But I’m going to try.My colleagues in DC are better...

Read More

27th March 2017


Turning on a Dime to Make Money Out of Memes

Creative and Content Director, Will Kunkel on the need for speed.Twitter, in the US at least, may well have reached ‘peak meme’ this week. Anyone with a talent for Photoshop manipulation and /or creative picture captioning had plenty of raw material to work with,...

Read More



The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

Read More

23rd March 2017


"Was it Over When the Germans Bombed Pearl Harbor?"

San Francisco MD, Alan Dunton celebrates tenacity. Ah the classicly defiant line from 1978’s Animal House, a film about life and the pursuit of academic excellence. Spoilers, it wasn’t over – far from it. In our profession, we hit a lot of walls, which sometime...

Read More

23rd March 2017


The On-Demand Enterprise

Senior vice president, Elliott Suthers on the coming age of Infrastructure as a Service. Like most technology, the enterprise “stack” has been defined by phases. The first generation – defined by hardware companies like IBM – focused exclusively on on-premise...

Read More

23rd March 2017


Engaging Millennial Employees – a Roadmap to Success

Internal Comms specialist, Debbie Morgan on the benefits of a highly engaged workforce.Much like CSR, investing in employee engagement – or internal comms as it used to be known – was seen as something of a luxury in the wake of the most recent economic downturn....

Read More

23rd March 2017


What #Shoptalk17 Taught Us About Communication

Fresh from mega nextgen commerce event, Shoptalk, Austin Taczli looks to the future of retail...There have been countless reports showing that foot traffic at retail is down, decrying the death of brick and mortar, and the rise of e-commerce. The truth is, if you’ve...

Read More

21st March 2017


Space Tourism: A not so distant future

Shane Staudle shares his thoughts on the impact of growing commercialized space travel This past February, Elon Musk announced that SpaceX will fly two private US citizens on a tourist trip around the moon in 2018. Though Dennis Tito holds the title as the first space...

Read More

16th March 2017


Grayling Brussels' Brexit Bulletin - 16 March 2017

The BREXIT Bulletin: Nightmare scenario still on the tableIf business was looking for reassurance this week, should the UK leave the EU with no deal agreed, it was destined for disappointment.During the Brexit Committee meeting in Westminster, UK Brexit Minister David...

Read More

16th March 2017


Paving a Road to Safe Autonomous Vehicles

Talk of autonomous vehicles abounds, but MJ Marshall notes that making them a reality will be a question of politics more than technology…There are many emerging technologies that are creating opportunities for economic growth, job creation and increased consumer...

Read More

13th March 2017


Whatever happened to whatsername?

“It’s not 2015 anymore.” San Francisco managing director, Alan Dunton goes digging in the archives to find out what’s changed.Earlier this week, reviewing some old files, I came across some plans we had prepared for some now ex-clients in the FinTech space....

Read More

9th March 2017


Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

Read More

9th March 2017


This is the Future Calling

MJ Marshall of our DC team has a glimpse into the future…In Dallas, Texas, recently the annual high school robotics competition was held at the Irving Convention Center, and more than 50 robotics teams from across Texas and Oklahoma – as well as teams from Brazil...

Read More

8th March 2017


Celebrating International Women's Day

Danica Ross of Grayling US considers the impact of women in the comms industryThe communications industry, and the agency world in particular, is overwhelmingly female, and our firm is no exception. And as International Women’s Day rolls around the globe and hits the...

Read More

7th March 2017


Grayling Guide to SXSW

SXSW veteran, Elliott Suthers gives the inside track on the must-attend events Next week, the technology and media communities make their annual pilgrimage to Austin, Texas, for SXSW – a 10-day all-you-can-eat-buffet of tech, film, music and parties.Entering its 21st...

Read More

7th March 2017


​How The Washington Post Approaches Visual Storytelling: A Q&A

Grayling San Francisco managing director, Alan Dunton interviews The Washington Post’s design director on the art of visual storytellingThis blog is intended to capture ‘free thinking’ from Grayling colleagues worldwide, but I think there are very few scenarios in...

Read More

28th February 2017


Guide to Global Trade Fair Survival: Day Two at Mobile World Cong...

Over 4 days, over 2,200 exhibitors and close to 100,000 visitors from 200 countries congregate in Barcelona for the annual mobile jamboree that has become a symbol of the Catalan capital and a huge asset for a city that seeks to present itself as a global hub for...

Read More

28th February 2017


Back to the Future: Day One at Mobile World Congress

When the most talked about announcement at Mobile World Congress, which started on Monday in Barcelona, is a retro product created by a brand from another era when mobility was viewed from across the pond as a somewhat exotic Finnish invention, you start to get an idea...

Read More

27th February 2017


In uncertain times, being armed with all the facts is everything

It is safe to say that since November I have had many conversations with clients and prospective clients involving the new administration: What does a Trump presidency mean for our business and industry? How do we re-calibrate for this new administration’s agenda?...

Read More

22nd February 2017


Is Bigger Always Better? Five Trends in Agency Selection

Grayling's Global Business Development Director, Jon Meakin sifts the evidence, looking for clues…In my current role I am privileged to have may conversations with clients and prospective clients about the factors that inform their choice of agency. My colleagues...

Read More

17th February 2017


Stand and Deliver or Sit Down and Shut Up? Comms Strategy in the...

US chief client officer, Danica Ross reflects on the conundrum facing many businesses todayWell, here I am blogging again about comms in a Trump administration era. I can’t help myself, there’s just so much to dissect. It’s like a master class playing out in real...

Read More

14th February 2017


This Valentine’s Day…. Be careful who you get into bed with

Jon Meakin considers the ups and downs of third party endorsements.The unceremonial dropping by YouTube and Disney of online influencer PewDiePie following anti-Semitic remarks and Nazi references in some of his videos, is a cautionary tale.A whole branch of the PR...

Read More

10th February 2017


Trust me, it’s a Friday

To work from home, or not work from home? That is the question posed by Jon Meakin…Last week I attended a very productive and positive meeting of Grayling’s US leadership team, in New York. We covered a wide range of topics, the usual things that agency folk talk...

Read More

7th February 2017


Five lessons a crisis communications manager can learn from Bill...

David Schraeder of our US risk and crisis comms team draws inspiration from a remarkable sporting comeback.The New England Patriots faced off against the Atlanta Falcons in Super Bowl LI this past Sunday in Houston, Texas. The excitement was running high at NRG Stadium...

Read More

6th February 2017


Scott Pruitt:  EPA's Next Administrator?

Energy and Environment specialist, MJ Marshall considers the possible ramifications one of President Trump's more controversial nominees.Despite another boycott from Democrats, the Senate Environment and Public Works Committee recently circumvented the rules and...

Read More

2nd February 2017


Is Trump 'The Great Communicator'?

Danica Ross considers the communication prowess of the Tweeter-in-Chief.I had the good fortune to join Paul Taaffe, global CEO of Grayling's parent company Huntsworth, for dinner last night. And he led a spirited discourse around Trump's skills as a...

Read More

1st February 2017


If 2016 is any indication, Snapchat is on track to take over the...

LA’s Sarah London on the rise and rise of Snapchat… and how to capitalize on it Snapchat, now part of the parent brand Snap Inc, may have been launched in 2011, but it could be argued that 2016 was its breakout year. With more than 150 million active users, the app...

Read More

29th January 2017


Is there anyone out there? Communications in the age of Trump

US Chief Client Officer, Danica Ross considers the challenges – and opportunities – of communication in the age of Trump.If you’re looking for a political rant, you can stop reading now. This piece will neither lambast nor laud the Trump administration. That’s...

Read More

19th January 2017


Language and Leadership

On the eve of President Trump’s inauguration, Jon Meakin considers the impact of language on our perceptions of leaders.“We will fight them on the beaches…”“We have nothing to fear but fear itself…”“Ask not what your country can do for you…”“I look...

Read More

17th January 2017


Postcard from CES 2017

Fresh back from her first CES, San Francisco's Crystal Yang reflects on a few stand-out moments...There is so much to take in at CES, it is almost impossible to narrow down the highlights, but here are my top three take-aways:1. Family tech brings ethical dilemmas:...

Read More

13th January 2017


A Glimpse into PR

UC Berkeley extern, Kathleen Hsu reflects on a whirlwind week with Grayling San Francisco.This past week, I had the incredible opportunity to shadow Crystal Yang, an Account Supervisor at Grayling. My college, UC Berkeley, sets up an Externship Program for students to...

Read More

15th December 2016


#2016in140

As the year draws to a close, we have handed over the keys to our amazing team, for their personal reflections on what has been, by anyone's standards, a tumultuous year. You can follow their reflections on Twitter, using the hashtag: #2016in140. We wish all of our...

Read More

6th December 2016


The Trump Bump: Make Journalism Great Again

Adrianna Abreu of Grayling San Francisco explores the spike in media subscriptions post-electionThis week, #LoveMyNewspaper has been trending on Twitter. As I read through a mix of people giving shout-outs to their local newspapers and 140 word statements on freedom of...

Read More

21st November 2016


Technology Innovation: Powering A Global Economy

Will the lame duck Congress act on carbon capture technology? MJ Marshall weighs it up. Can anyone imagine a world today without technology? We have “smart” phones and “smart” watches that talk to us, keep us on schedule, tell us how far we’ve walked or run...

Read More

20th November 2016


NAFTA: A Personal View

Grayling's Lucia Domville gives a personal perspective on the importance - and the human impact - of international trade.The North American Free Trade Agreement (NAFTA) of 1994 changed many people's lives, as it did mine. When negotiations began, I was starting...

Read More

15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

Read More

11th November 2016


The 2016 Elections: Not Politics as Usual

Grayling DC's MJ Marshall looks to the future of a Trump administration.Okay. I flubbed it. I was one of many Americans who woke up Wednesday morning thinking Hillary Clinton had been elected the 45th President, the Senate was 50-50, with Democratic Vice President...

Read More

11th November 2016


Is GME the Next IoT?

Fresh from Techonomy 2016, Jon Meakin considers the comms issues associated with one of the new frontiers of science.I’ve spent the last couple of days at Techonomy 2016, a conference that brings together some of the world’s foremost thinkers on technology and its...

Read More

9th November 2016


Voters as Consumers

Grayling San Francisco's Crystal Yang gives a personal view of where true power lies, in the wake of the US election results.I’m a female Korean-American, and a minority in my profession. My parents are first generation immigrants; my mother moved to the US in her...

Read More

9th November 2016


America: The Challenge for the New Brand Manager-in-Chief

In the aftermath of the shock US Presidential election result, Jon Meakin considers America’s place in the world.Well, I didn’t expect that.In fairness, I don’t think many did. The media, the commentators, the pollsters… even the candidates themselves, almost...

Read More

9th November 2016


Paint the Country Red

DC guru, Bill Simmons summarizes the new political landscape.Voters across America stunned the collective political establishments in both parties with an emphatic victory for Donald Trump yesterday. The narrative and polls suggested coming into Election Day that Trump...

Read More

8th November 2016


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

Read More

7th November 2016


Audience, Experience and Storytelling Tactics

San Francisco's Amy Vergara shares insights on the storytelling in the mobile-first era.I recently had the opportunity to attend the MobileMe&You2 conference in San Francisco, a one-day event discussing how mobile technology is shaking up news rooms and digital...

Read More

3rd November 2016


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

Read More

3rd November 2016


Who Decides? And Who Should Decide?

A Brit transplanted to the US gives a personal view on the meaning of democracy.I awoke this morning to the news that the UK’s High Court has decreed that Parliament should vote on whether Britain should leave the European Union, adding fuel to the bonfire of...

Read More

1st November 2016


What Can Uber Teach Us About Communication?

San Francisco's Danica Ross isn't being taken for a ride...Oh no, not another blog about Uber! Yes! Another blog about Uber – but it’s not what you think. I’m not going to hold Uber up as the great unicorn, or wax philosophical about disruption. Instead,...

Read More

1st November 2016


In the Battle of Fintech Vs Banks, Who Will Win?

Adrianna Abreu of Grayling San Francisco re-frames the FinTech debate.Just as how Uber has disrupted yellow cabs and Netflix has disrupted Blockbuster, the rise of FinTech (banks, wealth management robos, budgeting tools, etc) has put pressure on the big banks of the...

Read More

1st November 2016


Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

Read More

27th October 2016


A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

Read More

25th October 2016


Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

Read More

19th October 2016


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

Read More

18th October 2016


Planning for Presidential Transition: Making the Most of Change

Companies should think now about the next four years.This year’s presidential election has been unlike any other. From the novel use of social media, to scandals, and possible Russian tampering, Election 2016 has been full of surprises. The outcome of the election may...

Read More

18th October 2016


The Magnificent Seven - key trends to watch out for in 2017

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

Read More

17th October 2016


Does Brand Power Trump Policy?

As the US Presidential Election enters its final straight, Jon Meakin ponders the power of the brand in modern politics.Some commentators have called this presidential election a low point in American democracy, dominated as it has been by tweets, tapes and...

Read More

11th October 2016


Grayling at World Energy Congress 2016

Roisin Miller shares her insights live from the World Energy Congress on the event which is making headlines (and front pages) across the world.It's not often you get to be part of an event that captures the attention of the global media (with some not too subtle...

Read More

7th October 2016


Do Media Endorsements Matter?

As the US Presidential election enters its final straights, this week has seen a slew of media endorsements. Jon Meakin asks: Do they make a difference? This is an extraordinary Presidential election by any year’s standards. The only thing the two main candidates have...

Read More

6th October 2016


Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

Read More

5th October 2016


Five Media Training Lessons from the Vice Presidential Debate

As a Brit living in the US, there are a number of things that fascinated me about last night’s Vice Presidential debate between Sen Tim Kaine and Gov Mike Pence: The focus on international affairs, which was welcome, but at complete odds with the mainstream American...

Read More

5th October 2016


Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

Read More

4th October 2016


Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

Read More

3rd October 2016


Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

Read More

30th September 2016


‘Promises to keep and miles to go before they sleep’: Grayling Wa...

On Monday, September 26, the first presidential debate of the 2016 elections was held between Hillary Clinton and Donald Trump. According to the news networks that aired the debate -- 13 in all -- it was the most watched presidential debate ever. More than 84 million...

Read More

28th September 2016


The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

Read More

27th September 2016


How Agencies are Learning to Walk Upright

US creative director, Will Kunkel ponders the evolution of comms.When people used to ask my beloved grandmother what I did once I graduated and started my career, her reply was almost always the same. “He does something with computers.” This was, I suppose,...

Read More

7th September 2016


Can “Good Writing” Be Taught?

Danica Ross from our Grayling SF office weighs on whether you can be taught to become a good writer…How do you define “good writing?” Can you do it in one or two sentences? I can’t.I’ve tried and tried for years and always wind up mimicking Justice Potter...

Read More

6th September 2016


Post-Labor Day Political Outlook

Kim Bayliss, Steve Perry and David Murray of our DC Government Relations team take stock of the political situation...Conventional wisdom suggests that average voters don’t really start focusing on the fall elections until after Labor Day. With only a few months left...

Read More

22nd August 2016


Stories, Memories, and Now Moments: What Twitter’s Latest Move Me...

If you’ve been keeping up with social media news lately, you’ve probably heard all about Snapchat’s “Memories” and Instagram’s latest launch of its “Stories” feature (if you haven’t, check out our blog post on it here). Well, Twitter recently announced...

Read More

25th July 2016


Reputation, Risk and First-Responders

Last week I had the great privilege of presenting to an impressive group of graduate students at New Jersey City University. Pursuing graduate degrees in national security, about half of the group had recently held senior, active-duty military or public service...

Read More

1st July 2016


Messages With Impact

Earlier this week I had the opportunity to present a “communications 101” to a lunch and learn session of Women’s Council on Energy and the Environment (WCEE). WCEE is a Washington-based not-for-profit whose mission is to provide nonpartisan, policy neutral forums...

Read More

24th June 2016


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

Read More

17th June 2016


Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

Read More

15th June 2016


Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

Read More

13th June 2016


Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

Read More

10th June 2016


Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

Read More

7th June 2016


It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

Read More

6th June 2016


Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

Read More

2nd June 2016


Ransomware is Organized Business and Increasingly Effective, But...

Recently HPE released a whitepaper on “The Business of Hacking” that show cybercriminals have an extensive network of contributors with specialized roles that operate much like a business. The combination of increasingly sophisticated attacks and the growing number...

Read More

2nd June 2016


Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Kim Bayliss of Grayling’s Washington D.C. team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

Read More

31st May 2016


The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

Read More

25th May 2016


FinTech Threats and Opportunities In DC

As upstart Fintech companies continue to challenge the traditional financial industry, they’re facing increased Congressional and regulatory scrutiny, which could soon interfere with their business models and increase their costs. Consequently, we’ve been closely...

Read More

11th May 2016


To Prepare For A Crisis, Begin At The End

So you’ve heard it all before, an ounce of prevention is better than a pound of cure. And you ignored it. Now you find yourself in a difficult situation in which your reputation, your company’s reputation and business are on the line. And it was all avoidable.Take...

Read More

9th May 2016


Cyberwarfare: Ransomware Becoming More Prevalent

Heading into this year’s RSA Conference, everyone wanted to hear from government officials and Silicon Valley leaders about the FBI’s battle with Apple to create a backdoor to unlock the iPhone. Somewhat stealthily, data breaches have taken a backseat due to the...

Read More

6th May 2016


Don’t Forget the Customer

Whether an unwelcome event hits your organization suddenly or is looming on horizon like a storm cloud, chances are you’ve got a robust crisis communication plan in place to address it. On the flip side your company could be about to welcome a terrific opportunity in...

Read More

27th April 2016


Top Seven Tips to Work Smarter

If you’ve read my article 11 Tips for Stay At Home Parents Re-entering the Workforce, you know it has been awhile since I’ve survived (let alone conquered) working outside the home. Mission accomplished, so far (5 months and counting since I began my adventure with...

Read More

12th April 2016


The Competing Demands of Progress and Perfection

As PR practitioners, how many times do we reinforce to our clients or our internal stakeholders the tried and true recommendations from our playbooks? Probably pretty often. Things like “Authenticity is an important quality of your communications,” or “You’re...

Read More

23rd March 2016


Recent Updates From The Women’s High-Tech Coalition!

The Women’s High-Tech Coalition is coming off of two exciting events – a reception in the Senate in celebration of our new honorary Senate Co-Chairs Sen. Kelly Ayotte (R-NH) and Sen. Amy Klobuchar (D-MN), and a panel discussion at South by Southwest, sponsored by...

Read More

9th March 2016


ParentsPR: Why Parents Make the BEST PR People

Parents are magical creatures. We have night vision that rivals that of a bat, we can say “shhhhh” for minutes on end without having to breathe, and our kisses literally have healing powers! We also happen to make amazing PR people for some very unique reasons.We...

Read More

1st March 2016


RSA Conference is Starting!

Jin Woo of Grayling San Francisco will be attending RSA Conference this week. As cybersecurity has become mainstream with constant data breaches, movies such as Blackhat and TV shows like 24 and CSI, the security industry continues to grow at astonishing rates. Gartner...

Read More

26th February 2016


The mobile device is dead. Long live Internet everywhere

Adrian Elliot of Grayling Spain spent the week at Mobile World Congress. Did he see the future?Do you remember having to wipe those SMS messages from your mobile in order to free up space in the system? Or all those commercial ‘MMS’ messages that seemed like the...

Read More

24th February 2016


Samsung slaying the zombies to lead in VR race

Yesterday, we looked at how the first day of MWC buzz and activity had impacted on each brand’s visibility in search and social.We saw how media titles seized on the dystopian image of Zuckerberg’s address about VR and Facebook had driven huge swathes of commentary....

Read More

23rd February 2016


Who is Winning at Mobile World Congress?

As the eyes of the (marketing) world fixate on Barcelona for the next few days, we thought we’d take a quick peak at how the main mobile brands are faring in the war for impact.Yesterday saw Samsung steal much of the media’s attention, with their Gear VR and...

Read More

30th December 2015


8 FOR 16 TREND #8: SHOW ME YOU KNOW ME

In the last of our 8for16 trends blog posts we consider how, in an era of instant price comparisons and product reviews, brands must foster direct emotional connections with consumers who expect consideration and customization at every turn.Relationship marketing has...

Read More

22nd December 2015


8 FOR 16 TREND #7: POWER TO THE PEOPLE

People will continue to make the shift from consumer to citizens as they work together to demand transparency, mobilize support and affect change.Democracy in MotionNew and established civic engagement platforms will connect people and governments, enabling effective...

Read More

16th December 2015


8 FOR 16 TREND #6: THE ART OF NOW

As mobile becomes the dominant platform for communications globally and contactless payment figures soar, 2016’s consumers will demand instant gratification and ever more frictionless experiences. 2015 was the year in which Google confirmed that more searches take...

Read More

11th December 2015


8 FOR 16 TREND #5: SPOTLIGHT ON DARK SOCIAL

People will shift from broadcasting content on public news feeds to more intimate connections with small fluid groups via messaging apps, text and email. Organizations will seek to inspire, enable and track sharing in the dark.The Intimacy AdvantageSticking with our...

Read More

9th December 2015


8 FOR 16 TREND #4: RETURN TO FIRST PRINCIPLES

We’ll see rapid changes in consumer behavior, as the sharing economy mainstreams across markets. Nothing is sacred – expect new models for everything from finance to healthcare, as the next generation rips up the rule books and reimagines the future.Reinventing the...

Read More

4th December 2015


8 FOR 16 TREND #3: VIDEO KILLED THE RADIO STAR

Video Killed the Radio StarWhat are the implications for comms as the ‘play’ button becomes ubiquitous?The fact is, video is going to kill just about every other medium in 2016 as it continues its seemingly unstoppable takeover of the global web. The numbers are...

Read More

3rd December 2015


Crisis Communications: Social Media A Must, Not an Option

Social media is one of the most efficient ways to communicate and engage with relevant audiences that are either impacted by or emotionally invested in a crisis situation. It’s not so much whether a crisis response should include a social media component but rather,...

Read More

30th November 2015


8 FOR 16 TREND #2: LIFE ANALYSTS

We will see consumers take ownership of their personal data and become more sophisticated in how they integrate, benchmark and compare it, to gain insights into their behavior and improve their wellbeing. Brands that enable this will be welcomed into our daily lives....

Read More

26th November 2015


8 FOR 16 TREND #1

.

Read More

26th November 2015


8 FOR 16 TREND #1: BRAND COMPASSION

As altruistic Millennials wield greater market power and also greater power in the marketing department, brands will have to establish social relevance as well as product relevance. This is not just about organizations throwing money at CSR initiatives to help right...

Read More

30th October 2015


Lessons from Terminator: PR is in permanent transition

One week PR is “Dead”, the next it’s “Mid-Transition”. The true picture is that PR is permanently in flux and therefore needs constant redefinition. Agility is at the core and will decide the winners and losers in this fast-growing industry. It’s time to be...

Read More

30th October 2015


When it comes to PR, time shouldn’t equal money

A successful brand proposition is founded upon solid communication, storytelling and conversation, so it makes sense that PR should be taking more of a share of the spend. This post originally appeared in Brandwatch.There’s been much debate recently about the...

Read More

30th October 2015


Content? It’s all about the people

With so much talk over the future of content, it’s time to ignore the hype and get back to basics.Whether we like it or not, the word ‘content’ has come to encompass a whole breadth of publishing formats. If we accept advertising legend Dave Trott’s point that...

Read More

29th October 2015


Twitter – the ultimate discovery engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

Read More

29th October 2015


Conferences should be about insight, not obsessive Tweeting!

Last week marked Social Media Week, London, a series of events, seminars and conferences marked not only by the hashtag #SMWLDN but also by thisisnotaninsight.tumblr – an excellent collection of some of the most inane, illogical, ill-thought through, and downright...

Read More

29th October 2015


Should PR lead brand building?

There’s a huge land grab going on in our industry over who owns what in communications. A recent survey of Chief Marketing Officers (CMOs) found that many believe that PR should not lead brand building. I disagree. Here’s why.The road to truly integrated...

Read More