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Free thinking from Grayling people

11th September 2017


3 KPIs that can actually hurt ROI

September is AMEC Measurement Month making today an ideal time to discuss the big question: How do you measure success? It’s the question that shows up on every RFP. And the one that the communications field, as a whole, still struggles to answer.Too often, valiant...

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Inside Influence

We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.Where once the mass media reigned supreme as the major...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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28th August 2017


When is news not news?

Sifting fact from fiction in a Twitter timeline.Like many people, I now look to Twitter as a source of breaking news, analysis and opinion (so so much opinion). The wonderful thing about Twitter, of course, is that everyone’s feed is a reflection of their diverse...

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28th August 2017


Honey, did you take out the trash?

Grayling’s Jon Meakin reflects on the importance of timing.Watching the news on Friday evening reminded me of an episode of The West Wing, ‘Take Out the Trash Day’. In that episode, Deputy Chief of Staff Josh Lyman explains the concept of “taking out the...

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18th August 2017


When business and politics collide

Jon Meakin reflects on a tumultuous week in American business and politics. Business and politics always overlap, but this week they collided in a spectacular fashion, when CEOs of some of America’s top companies turned their back on the President, resigning from his...

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10th August 2017


What does "off the record" mean, anyway?

Vetreran reporter, Eric Taub gives the journalist's perspective. As Grayling Chief Client Officer, Danica Ross, so aptly pointed out, short-lived White House communications chief Anthony Scaramucci got himself fired not just because of the crass, gross comments he...

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10th August 2017


It’s a loud world out there, but do you have to shout to be an in...

Brigit Carlson reflects on the nature of influence.It’s become impossible to ignore social media. We live in a world where the nightly news spends time dissecting the latest tweets from our President. As communicators, we know that successful delivery of messages...

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8th August 2017


Savvy, picky, and unabashed: What makes Gen Z buy?

San Francisco's resident Gen Z, Max Reichardt gives a personal perspective on Grayling's new Inside Influence research.While they might not be the most scrutinized generation (Millennials are subject to banal criticisms for their supposed want of avocado toast,...

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3rd August 2017


Research, research, research... the millennial's approach to cons...

Michael Fullem gives the Gen Y perspective on Grayling's new Inside Influence research. Millennials, otherwise known as Generation Y, make up the largest living generation in America, with over 75 million 21-37 year olds, according to the US Census Bureau,...

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1st August 2017


Did Apple leak details of its own launch? And if so, why?

Alan Dunton gets to the core of the issue...News began hitting early Monday that Apple had suffered yet-another-leak of seemingly classified product information. This time, upcoming designs of its iPhone 8 could be viewed across the internet. Spolier alert: the upcoming...

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1st August 2017


X Marks the Spot: Selling to the Forgotten Generation

Peggy Carlton gives the Gen Xer's perspective on Grayling's Inside Influence research. When we embarked on Inside Influence, our comprehensive study about generational influence, as a Gen Xer, I was curious to see if my own purchase decision-making would align...

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31st July 2017


What Anthony Scaramucci forgot when he spoke to the New Yorker

As White House Communications Director, Anthony Scaramucci exits stage right, Grayling's Chief Client Officer, Danica Ross considers whether his lack of professional comms experience was his undoing.While the nation drew a collective gasp at Anthony Scaramucci’s...

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