INTRODUCTION TO GRAYLING GROUP
We are committed to creating advantage for our clients. Our approach is simple: specialist where it matters, integrated where clients need it. With a global presence spanning over 30 fully-owned offices worldwide, alongside a leading affiliate network, we bring together expertise in brand communications, corporate affairs and public affairs, working with some of the world’s biggest businesses, brands and organisations.
With Grayling Group, you’ll benefit from the reach of a global agency while also enjoying the granular understanding that comes from local insights. By combining our expertise, creativity and unique perspective, we can help ensure you gain and maintain a competitive edge. Find out how we can create advantage for you.
Our work
VIEW ALLWe do work that matters and we're proud of it. Here’s how we’ve created advantage for some of the world’s biggest brands.
VIEW ALL ALLE ANSEHEN POKAŻ WSZYSTKIE VER TODO
Sparking a National Conversation on Pensions
One Million More is My Pension Expert’s mission to put pensions in plain sight and inspire one million more people to take control of their future.
Currys’ Mind the Grab: Drawing the Line on Phone Theft
Selected by PRWeek UK as a top 2025 brand campaign, our activation addressed phone theft with a bold purple line on Oxford Street, encouraging shoppers to stand back from the reach of a phone-snatcher’s arm.
Giving Gen Z Crew a Voice
Created a dynamic, peer-to-peer TV series The Wrap - made by crew members for crew members. Content connected tens of thousands McDonald’s Gen Z staff nationwide.
Secured Government support for transport improvements to the Birmingham Sports Quarter
Intensive advocacy campaign secured £400m in transport upgrades from the Chancellor to ensure Birmingham's Sports Quarter can become a reality.
Yoplait Cracks the Code on Kids’ Bone Health
Turned children’s nutrition into a national conversation, using a giant Humpty Dumpty stunt and cultural storytelling to help families understand the importance of bone health.
Powering Accell’s Transformation in Amsterdam
Supporting leading European cycling group Accell as it announced a major transformation milestone, securing new funding and significantly reducing debt.
Birds Eye’s - Our Chicken Shop Is Always Open
Reframed frozen food for Gen Z, launching an always-open “Chicken Shop” platform and immersive influencer-led campaign that drove shoppers back to the frozen aisle.
Championed women’s sport as must-watch pub viewing
Mobilised fans to design the ultimate pub matchday experience and rally support for women’s tournaments
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Our clients
Over 40 years, across more than 30 countries, we’ve helped thousands of businesses reach and influence the audiences who matter. Here are just a few of our current clients.
Our network
Puts us at an advantage. We are neither narrowly local or mindlessly global. We have over 500 staff across 32 locations, and an additional 38 affiliate offices worldwide, making Grayling Group the global agency with the local footprint. We combine international reach and perspective with deep on- the-ground knowledge and cultural know-how. It's a powerful combination.
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