NEWS

Latest news from Grayling

Upcoming Event: How to Understand Social Audiences

22nd March 2017

Built, merged and bought over the years, brands and businesses often have large social media communities, but have little idea of who these people actually are, what they believe and how many, if any, are actually interested in seeing their content.

It is therefore no wonder that in a recent study conducted by measurement company Nielsen, UK campaigns reach just 47 per cent of the actual intended target audience. This raises the question, do brands actually understand their social audience?

On 6th April we at Atomic (Grayling's Consumer and Tech division in the UK), along with the University of Cambridge Psychometrics Centre, leading social analytics platform TalkWalker and consumer insight experts Audiense, are hosting a breakfast briefing in our London office, exploring why brands struggle to understand their audiences on social media and what businesses can do to change them from passive listeners to engaged ambassadors.

For more information regarding the event contact marketing@atomicpr.com.

Grayling Team

Latest News

11th December 2018

Grayling Poland and Circle K win the Silver Paperclip

A campaign rebranding Statoil to Circle K run by Grayling Poland and Circle K won the Silver Paperclip in corporate PR category during this year’s edition of the Golden Paperclips Awards. The trophy...

28th November 2018

Weiss Ratings Selects Grayling for Crypto Challenge

Independent ratings agency, Weiss Ratings, has hired Grayling in the US to help solidify its leadership position in the field of cryptocurrency ratings. Weiss Cryptocurrency Ratings were...

26th November 2018

Prizma Kreatív PR Award Win for Grayling Hungary

The Prizma Kreatív PR Awards are the most prestigious in the Hungarian PR industry, and at the annual ceremony last week, Grayling’s team in Budapest received a bronze award for developing and...