/ Insights / Is Google's Algorithm Biased?

Free thinking from Grayling people

Is Google's Algorithm Biased?

14. Juni 2019

There’s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject.
That’s a powerful position and one that the President of the United States, Donald Trump, thinks is being abused. “Google & others are suppressing voices of Conservatives” cried Trump on Twitter, whilst his 2020 campaign manager Brad Parscale went as far to say “Bias is in their [Google’s] corporate DNA” – but is that really true?
The Economist put this theory to the test and, spoiler alert, they found “no evidence of ideological bias”. It’s an interesting read, take a look for yourself, but ultimately it’s telling us what we at Grayling already know. Google wants to find the most relevant and engaging content to show its users on any given topic.
So if you want to change those search results to better favour your position, or show your brand in a more positive light? You’ve got to put the work in.
If that’s a goal for your organisation – and it should be – know that we’ve developed proprietary technology that specialises in this area: GCore, supercharging our long-standing PR expertise with advanced search engine analytics. Drop Grayling's GCore Business Director Alex Judd a line on to find out more…

Grayling Team

Latest Insights

20. Juni 2019

Four Storytelling Lessons from Melinda Gates

Grayling New York's account director, Niveen Saleh sifts Melinda Gates’s recent media appearance for tips. Melinda Gates, philanthropist and woman in tech, recently appeared on Netflix’s My...


20. Mai 2019

What comes after Putin? And why care now

The recent historical record is littered with spectacularly false predictions about the results of elections and the future of political leaders. Russia is no exception, spawning multiple ‘After...


16. Mai 2019

Time for a new call to action on cancer?

What does it mean for communicators if cancer becomes a condition that we live with, rather than are cured of? Kathryn Ager, Grayling UK’s Head of Health, shares her thoughts. The news today that...