/ Insights

Free thinking from Grayling people

12. Oktober 2018

4 Lessons From Brighton SEO

Alex Judd, GCore Business Director, visited the UK’s sunny (no, really!) south coast for the UK’s biggest SEO conference. Here’s a round-up of what was said: One thing I love about the SEO industry is its openness. The community thrives on sharing ideas in its...


11. September 2018

Marketing with Memes

Jacqueline Oiga, Grayling's GCore intern, gives us the lowdown on how brands can most effectively incorporate memes into their marketing strategies. When did you last see a meme? In the past few hours? In the last day? If I were to guess, it probably wasn’t...


The Advantage Series

Kleine wie große Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden entscheidende Vorteile schafft.


2. August 2018

Have we reached a point of digital saturation?

Jemma Magrath, Account Executive in the London Consumer team, takes a look at the pressures of an always-on culture. In a world where technology advances by the hour, we live in an ‘always on’ culture, constantly experiencing the daily pressures of staying...


30. Juli 2018

What's the best approach with influencers?

How do you achieve maximum results with your social media influencer campaign? Four recommodations from Pancras Mutuma from our team in Kenya.I recently got into a little Twitter discussion with a follower regarding influencer marketing on social media and whether or...


23. Juli 2018

Siri, do you even PR?

Digital strategy expert Sohini Datta from our team in Dubai about the future of public relations (PR) in the era of artificial intelligence (AI). Remember when the last big wave of tech revolution came? Were you by the shore? In case you weren’t, let me tell you what...


15. Juni 2018

What is in store for the future of apps?

As the Apple iPhone App Store approaches its 10th anniversary, Cody Edwards, Account Executive in our office in Edinburgh, looks at how apps in particular have aided communications. The future of the app store is a topic which has been widely debated for some time now....


12. April 2018

How to stop retail from eating itself

Grayling's US creative director, Will Kunkel looks for lessons from the demise of Toys R' Us. I have few more fond memories than pulling into the Toys R’ Us parking lot as a kid, and few things have struck me more sad than the giant Going out of Business signs...


3. April 2018

“This is a national newspaper for local people!”

Alex Beresford from Grayling Leeds discusses the merits and importance of regional newspapers.Regional media can often get a bad press. Twitter account @CrapLocalNews has 57K followers and frequently posts pictures of newsagent billboards reading the likes of “SEAGULL...


26. März 2018

Urban Future Global Conference 2018: wie City Changer eine Stadt...

Karin Wiesinger, Director Grayling Austria, war als Teamlead und Session-Host zum Thema "How to make people change their behaviour" bei der Urban Future Global Conference 2018 in Wien im Einsatz. In diesem Blogbeitrag teilt sie ihre Eindrücke von der weltweit größten...


5. März 2018

AI, AR or VR – which child of the tech revolution has a bright fu...

Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications profession.When I graduated from college, back in 2007, if you didn’t pick...


28. Februar 2018

Why exactly was KFC’s crisis PR response so FCK-ing good?

James Matheson, senior account manager Grayling Scotland, looks at why the fast-food chain’s crisis response has gone down so well…A chicken restaurant running out of chicken? If I had suggested this as a scenario for one of Grayling’s crisis PR media training...

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