/ Insights

Free thinking from Grayling people

5. März 2018

AI, AR or VR – which child of the tech revolution has a bright fu...

Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications profession.When I graduated from college, back in 2007, if you didn’t pick...


28. Februar 2018

Why exactly was KFC’s crisis PR response so FCK-ing good?

James Matheson, senior account manager Grayling Scotland, looks at why the fast-food chain’s crisis response has gone down so well…A chicken restaurant running out of chicken? If I had suggested this as a scenario for one of Grayling’s crisis PR media training...


The Advantage Series

Kleine wie große Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden entscheidende Vorteile schafft.


12. Februar 2018

Data, data, everywhere – but what about the people?

Jon Meakin, global head of strategic services Grayling San Francisco, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our #6into18 trends – the...


6. Februar 2018

3 Search Engine Trends To Watch Out For

Alex Judd, Gcore Business Director Grayling UK, about search engine trends.Search engines change incessantly, but what you really need to know is where these incremental changes are heading – what’s the bigger picture? That’s why we’ve picked up the top three...


5. Februar 2018

Facebook Changes: Forget What you Thought You Knew

Reese Maabich, Head of Digital Campaigns Grayling Continental Europe, analyses what the recent change to the Facebook algorithm means for brand pages.Using Facebook is being at mercy of the social media giant. People see what Facebook wants them to see.The social...


22. Januar 2018

Oh, Snap!

What happens when employees share sensitive information either on-purpose or inadvertently? Alan Dunton, Managing Director Grayling San Francisco, asks what can be learned from Snap’s latest travails. Snap, the company behind image messaging and multimedia mobile...


21. Januar 2018

Impressions are so 2017: Dos and Don’ts for 2018 measurement  

Danica Ross, chief client officer Grayling US, on the need to get critical about how you evaluate your PR program.The new year has ushered in dramatic change for Grayling and many of our clients. Gone are the days of iterating on previous programs or “doubling down”...


11. Januar 2018

Drones, bots and automobiles: The latest from CES 2018

Emily Plotkin is an account executive in Grayling’s Los Angeles team shares her impressions from the CES 2018 in Las Vegas. Today marks the last full day of CES 2018—and boy, was it a great show! Though CES 2018 is almost over, the excitement around the show,...


8. Januar 2018

It's not fake news if it's just wrong. So how do you correct a jo...

New York Times contributor, Eric Taub reveals how to approach this delicate subject. As a PR professional, you always want to ensure that the coverage you’ve succeeded in garnering for your client is accurate.Yet even the best reporters, juggling multiple stories on...


20. Dezember 2017

Haltung beweisen

Verbraucher erwarten von Unternehmen und Organisationen zunehmend Klarheit, Engagement und entschlossenes Handeln. Einfach neutral bleiben ist keine Option mehr. Hier erklären Tom Nutt, Head of Corporate Grayling UK und Jonathan Sanchez, Creative & Strategic Director...


15. Dezember 2017

Aufmerksamkeit ist die neue Währung

Reese Maabich, Head of Digital, Grayling Kontinentaleuropa erklärt, was Marken im Zeitalter der digitalen Überladung beachten müssen, um ihre Zielgruppen zu erreichen.Studien zeigen, dass der durchschnittliche Konsument pro Tag 10.000 Markenbotschaften ausgesetzt...

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