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Modern measurement challenges

19th November 2018


When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating the true value of what we deliver.

 

In this latest paper in support of AMEC Measurement Month, Jan Simunek and I provide an overview these modern measurement challenges to inform future strategies.

 

Please download the paper, and engage in the debate on Twitter, using #AMECmm.

 

Sarah Scholefield is Chief Executive Officer at Grayling UK & Ireland and Jan Simunek is Chief Executive Officer at Grayling Continental Europe.


Download 'Modern Measurement Challenges'

Grayling Team

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