4th December 2017
Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.
Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers are becoming more sophisticated” for the last 20 years, it stands to reason that people must be becoming more discerning. I mean, how else would we absorb anything?
And of course, this paradigm makes it harder than ever for brands and corporations to land their messages. Frequency alone is not enough. Brands need to be innovative, brave. Embrace new techniques, new channels. Stay one step ahead, in order to get noticed.
Over the next week, some of Grayling’s brightest and best will explore the marketing, and communication trends that we believe will help brand and corporate communicators achieve the cut-through they crave in 2018. Here’s a snapshot of what to expect…
Can you think of any examples? Have we missed anything? We’d love to hear your views. Join the discussion on Twitter, using #6into18…..
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