Grayling manages media relations during the 2017 conference of the European Pain Federation
In the months of June, July, and early September, Grayling provided traditional and social media support for the 10th biennial conference of the European Pain Federation, EFIC, held in Copenhagen from 6-9 September.
With some 3,000 participants, this was the largest pain treatment conference in the world in 2017, and Grayling’s actions led to wide coverage of the event across Europe on social and traditional media.
During the summer, Grayling provided on line and traditional content and a strong flow of tweets. To attract more media attention, it sent out six press releases focusing on various aspects of the conference such as its “European Diploma Pain Management”, the announcement of a new President, and the focus on opioid and cannabinoid use for pain management at the conference.
Grayling also worked closely with the European Science Journalists Association to select ten journalists who would receive a grant to attend the conference. At the conference itself, Grayling arranged a press conference with the EFIC leadership, organised four roundtables for journalists with leading EFIC figures, and assisted journalists by providing audio recordings of the roundtables, answering journalists’ questions, and liaising with the official photographer to provide images
As a result of Grayling’s actions, EFIC’s twitter followers more than doubled to around 1,900 and its posts were frequently liked and retweeted. The press conference in Copenhagen drew more than a dozen journalists, and between six and ten journalists attended each of the four roundtables with EFIC leadeship. As of now, more than 50 articles have been published on the conference both in the mainstream and trade press, including the print editions of the Belgian popular dailies Le Soir and Het Laatste Nieuws.