/ Inzichten / Advantage Series

Bedrijven van allerlei afmetingen en uit allerlei sectoren hebben te maken met complexe uitdagingen op het gebied van reputatie management, regelgeving en communicatie. We bekijken ze tot in detail om te zien hoe we de uitdaging het beste aan kunnen pakken en hoe Grayling hier voordeel kan bieden.

Part 5: Critical Conditions

'The internet is not written in pencil.' Negative stories stick around, and with Google search the most used and most trusted source of news and information, this is the new reputation management battleground.

It is against this backdrop that we evaluated the brand search profiles of a cross-section of 50 international companies from the Fortune Global 500, taking a look at the biggest issues that affect them, and evaluating their reputational health.

Critical Conditions showcases the findings of our analysis - the different issues and their impacts on companies in the Travel, Health, Finance, Food and Drink, and Technology sectors. In the realm of 'too big to fail' brands, what factors contribute to or detract from their online brand resilience? And what lessons are there for other companies?

Lees meer

Part 4: Me, Myself and AI

Artificial Intelligence is here, today, but its impact is only just beginning to be felt. Across multiple industry sectors and every aspect of our lives, AI is set to transform the way we work, live and interact with companies, public sector organizations, and each other, opening up myriad opportunities, but also creating hazards and risks for those concerned with communication.

Part 4 of the Advantage Series expands upon one of the themes of Live Smart or Die - that of the impact of AI.

Me, Myself and AI gathers together a range of views from across the world, and looks at the potential impact – good and bad – on different industries, and the implications for professional communicators.

Lees meer

Part 3: Live Smart or Die

Technology is changing everything about the way we live. Our working patterns, the way we order food, even the way we meet potential partners – all are subject to massive behavioral change, driven largely by technology that we hold in our hands, whose power far exceeds that which propelled man to the moon.

Part 3 of the Grayling Advantage Series, Live Smart or Die, looks at the technological, societal and policy drivers that will define the next half century – and the changes that private, public and third sector organizations must embrace in order to remain relevant.

Live Smart or Die is essential reading for any organization that takes seriously the need to plan for the future, in order to minimize risk and create advantage.

Download PDF

6th oktober 2016

De lessen uit het verleden zijn helder: Innoveer of Verdwijn

In dit nieuwste deel van de Grayling Advantage Series kijken we naar de uitdagingen waarmee bedrijven kampen in tijden van grote technologische veranderingen. We werken voor een aantal van de meest enerverende bedrijven uit Silicon Valley en we zien het daarom van...

Lees meer

Part 2: Regulatory Convergence

The gradual demise of divergent national regulations is inevitable as our economies, markets and societies globalize with exponential speed, and every day we see examples of regulatory convergence, whereby standards, policies and laws align across different geographies.

This convergence is occurring both bilaterally between countries, and at a regional/international and global level.

What does this mean for international organizations? How can they maximize the benefits and mitigate the risks associated with regulatory convergence?

The latest chapter in the Grayling Advantage Series examines this phenomenon in detail and provides some signposts to creating advantage.

Download PDF

17th juni 2016

Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

Lees meer

15th juni 2016

Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

Lees meer

13th juni 2016

Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

Lees meer

10th juni 2016

Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

Lees meer

7th juni 2016

It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

Lees meer

6th juni 2016

Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

Lees meer

2nd juni 2016

Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

Lees meer

31st mei 2016

The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

Lees meer

Part 1: Brand Resilience

What we do has always been about minimizing risk and maximizing opportunity, through rigorous planning, senior strategic counsel, messaging and storytelling, and effective issues management.

But today, a brand is no longer what it says it is, but what Google says it is. And this era of transparency creates both risk and opportunity. To survive – and thrive – brands must increase their resilience, which demands not only different techniques, but different tools too.

The first chapter in The Advantage Series examines this issue of brand resilience, and what can be done to enhance it.

Download PDF

2nd maart 2016

Avoiding the black hole of Mobile World Congress

How the gravitational pull of brands is shaped by social buzz and search visibilityThe mobile universe, pre-MWC 2016As ever at MWC, the eyes of the world converged for a few days on Barcelona; hoping to get a glimpse of the future and what that might mean for the...

Lees meer