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Free thinking from Grayling people

6th februari 2018

Facebook Changes: Forget What you Thought You Knew

Reese Maabich, Head of Digital Campaigns Grayling Continental Europe, analyses what the recent change to the Facebook algorithm means for brand pages.Using Facebook is being at mercy of the social media giant. People see what Facebook wants them to see.The social...

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17th januari 2018

2017 – Grayling Nederland blikt terug

2018 is in volle gang, de eerste productlanceringen en events zijn alweer achter de rug en de plannen voor 2018 zitten in de uitvoeringsfase. Bij een PR-bureau heb je bijna nooit tijd om terug te blikken want we werken nu eenmaal in een branche waar het gaat om nieuws...

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The Advantage Series

Bedrijven van allerlei afmetingen en uit allerlei sectoren hebben te maken met complexe uitdagingen op het gebied van reputatie management, regelgeving en communicatie. We bekijken ze tot in detail om te zien hoe we de uitdaging het beste aan kunnen pakken en hoe Grayling hier voordeel kan bieden.

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8th december 2017

Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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29th mei 2017

CNTB Out of Office Campagne door Grayling en BBDO wint SABRE Awar...

The fully integrated multi-market and multi-channel Out of Office Award campaign, developed for the Croatian National Tourist Board (CNTB) by Grayling Austria, Croatia and Germany together with BBDO Croatia, was awarded the Gold SABRE Award in the Pan-European Programme...

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31st maart 2017

Stressed? How to make your CV stand out from the rest

Global Marketing and Business Development intern Shane Staudle reveals his keys to making your CV stand out…The job market has always been competitive and as young adults with little experience it can be difficult to get your CV in front of proper eyes. This is why it...

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15th november 2016

Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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8th november 2016

One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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3rd november 2016

Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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1st november 2016

Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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27th oktober 2016

A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

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25th oktober 2016

Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

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