Business-to-Business Communications

Business-to-business communication is changing fast, with companies often borrowing techniques and tools from consumer marketing in order to stand out from their competitors, but sometimes leading the way, too. This is especially true when it comes to micro-targeting through digital channels and reaching key influencers, for instance, and ensuring that comms activities are not only aligned with, but actually support and amplify sales efforts. Whether working for world-leading multinationals or exciting start-ups, at Grayling we develop B2B strategies and integrated comms programs that deliver against our clients' commercial objectives to create measureable advantage.