6th November 2015
The ‘Technikqueens’ initiative – a CSR program developed and implemented by Grayling Austria and gamification partner Ovos on behalf of oil and gas corporation OMV – won this year’s Media Future Awards in the category “Groundbreaking Collaboration - Company/Agency/Media”.
The Media Future Awards are hosted by leading Austrian publishing house, Manstein, and honor inspirational and future-orientated achievements in the field of media and communications. This year’s winners were selected among 31 entries judged by a jury consisting of 19 members.
Ninety per cent of Austrian industrial companies have difficulty hiring technical staff, while only 15% of girls choose a technology related career. So in order to alter girls’ perceptions of a career in technology OMV, Grayling and Ovos created the ‘Austria is looking for the queens of technology’ initiative – using a gamification angle to make girls curious about technology in a playful way.
The 'Technikqueens' initiative was developed under the OMV Resourcefulness umbrella, a sustainability program providing added value to both industry and society: Girls learn about career opportunities in technology and profit from good job market opportunities, and industry profits from finding qualified employees.
17th June 2019
Environmental Defense Fund (EDF), one of the world’s largest environmental organizations, with more than two million members and a staff over 700 scientists, economist, policy experts and other...Read More
11th June 2019
To celebrate its 20th anniversary in Slovakia, Grayling has decided to share its experience contributing to the visibility of projects that are changing Slovakia for the better. In collaboration with...Read More
10th June 2019
Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world. The Association for the Measurement and Evaluation of Communication (AMEC)...Read More