12th November 2018
When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement.
It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some tips on what good measurement should look like.
Please download the paper, and engage in the debate on Twitter, using #AMECmm.
15th November 2016
Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but...Read More
8th November 2016
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands...Read More
3rd November 2016
Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the...Read More