Insights

/ Insights / What next for Intel?

Free thinking from Grayling people

What next for Intel?

9th January 2018


PRWeek asked PR industry pros for their views on what Intel should do, in light of revelations about their chips' security flaws. Grayling's Elliott Suthers was among them. Here is his take.

Meltdown and Spectre are pervasive and complicated vulnerabilities. The average consumer knows that the bugs exist, but has little awareness of how they’re going to be impacted.

For the most part, Intel isn’t a consumer company and it’s important that it keeps its core audience in mind when it comes to its communications strategy. It cannot fix this through a simple patch as a software company could, so it will need to work with partners across the tech ecosystem.

A communications approach that looks to lift the entire industry will not only benefit Intel, but also restore consumer confidence and help it fortify a leadership position. Simultaneously, it must educate consumers about how it’s working to provide a solution.

Read more here.


Grayling Team

Latest Insights

15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but...

Read More

8th November 2016


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands...

Read More

3rd November 2016


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the...

Read More