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Grayling Middle East & Africa Appoint New Leadership to Enhance In-House Design Studio, GCreative

14th August 2017

Arian Hashemi appointed to Creative Director, and Khalid AlAtrash appointed to Client
Service Director of GCreative.

“Arian’s innovative and strategic experience in executing award winning projects, branding
and production, coupled with Khalid’s expertise in building strong client relationships will
drive GCreative’s vision forward”, said Loretta Ahmed, CEO of Grayling MEA.
Bringing over 15 years of experience, and a rich expertise in identity, branding and
production to his new role, Arian previously worked as the Design Director for All About
Brands in Abu Dhabi, before opening his own design agency. He has worked with a broad
range of clients, including Brand of Abu Dhabi, Yas Marina Circuit, FIFA, Abu Dhabi Urban
Planning Council, Abu Dhabi Media, Masdar and Arabian Adventures.

Commenting on his appointment, Arian said, “The Middle East’s digital landscape is growing
at a rapid pace, and it is important to stay ahead of trends in this dynamic industry. This is a
very exciting time to be joining GCreative, and with such an talented team, I am looking
forward to what we will achieve in the coming months and years.”

Also joining the GCreative leadership team as Client Service Director is Khalid AlAtrash. An
established project management professional with over 10 years of experience in the Middle
East, Khalid previously held the position of Account Director at You Experience after enjoying
roles at M&C Saatchi and Viola Communications. His experience includes managing an
array of clients, including Proctor & Gamble, Emaar Properties & Hospitality, Etihad Airways
and the National Bank of Abu Dhabi.

Grayling Team

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