/ Insights

Free thinking from Grayling people

12th Oktober 2018

4 Lessons From Brighton SEO

Alex Judd, GCore Business Director, visited the UK’s sunny (no, really!) south coast for the UK’s biggest SEO conference. Here’s a round-up of what was said: One thing I love about the SEO industry is its openness. The community thrives on sharing ideas in its...


17th September 2018

PR-Consultant (m/w) gesucht

Zur Unterstützung unseres Teams in Zürich suchen wir ab 1. Januar oder nach Vereinbarung eine/n PR Consultant (70-100%) Sie haben mindestens 3-4 Jahre Berufserfahrung in der PR auf Agentur- oder Unternehmensseite gesammelt. Zudem verfügen Sie über ein...


The Advantage Series

Kleine wie grosse Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden einen Wettbewerbsvorteil schafft.


11th September 2018

Marketing with Memes

Jacqueline Oiga, Grayling's GCore intern, gives us the lowdown on how brands can most effectively incorporate memes into their marketing strategies. When did you last see a meme? In the past few hours? In the last day? If I were to guess, it probably wasn’t...


2nd August 2018

Have we reached a point of digital saturation?

Jemma Magrath, Account Executive in the London Consumer team, takes a look at the pressures of an always-on culture. In a world where technology advances by the hour, we live in an ‘always on’ culture, constantly experiencing the daily pressures of staying...


23rd Juli 2018

Siri, do you even PR?

Digital strategy expert Sohini Datta from our team in Dubai about the future of public relations (PR) in the era of artificial intelligence (AI). Remember when the last big wave of tech revolution came? Were you by the shore? In case you weren’t, let me tell you...


15th Juni 2018

What is in store for the future of apps?

As the Apple iPhone App Store approaches its 10th anniversary, Cody Edwards, Account Executive in our office in Edinburgh, looks at how apps in particular have aided communications.The future of the app store is a topic which has been widely debated for some time now....


2nd Juni 2018

What's the best approach with influencers?

How do you achieve maximum results with your social media influencer campaign? Four recommodations from Pancras Mutuma from our team in Kenya. I recently got into a little Twitter discussion with a follower regarding influencer marketing on social media and whether...


12th April 2018

How to stop retail from eating itself

Grayling's US creative director, Will Kunkel looks for lessons from the demise of Toys R' Us. I have few more fond memories than pulling into the Toys R’ Us parking lot as a kid, and few things have struck me more sad than the giant Going out of Business signs...


3rd April 2018

“This is a national newspaper for local people!”

Alex Beresford from Grayling Leeds discusses the merits and importance of regional newspapers.Regional media can often get a bad press. Twitter account @CrapLocalNews has 57K followers and frequently posts pictures of newsagent billboards reading the likes of “SEAGULL...


26th März 2018

Urban Future Global Conference 2018: wie City Changer eine Stadt...

Karin Wiesinger, Director Grayling Austria, war als Teamlead und Session-Host zum Thema "How to make people change their behaviour" bei der Urban Future Global Conference 2018 in Wien im Einsatz.In diesem Blogbeitrag teilt sie ihre Eindrücke von der weltweit größten...


6th März 2018

AI, AR or VR – which child of the tech revolution has a bright fu...

Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications profession.When I graduated from college, back in 2007, if you didn’t pick...

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