/ Insights

Free thinking from Grayling people

4th Juni 2019

What comes after Putin? And why care now

The recent historical record is littered with spectacularly false predictions about the results of elections and the future of political leaders. Russia is no exception, spawning multiple ‘After Putin’ scenarios that will quickly be forgotten once the president...


23rd April 2019

Is Game of Thrones a Triumph of Profile Over Penetration?

Jon Meakin, Grayling's Global Head of Strategic Services, explains what brands can learn from the most talked about show on television. In my first PR agency role, the chairman-owner insisted on interviewing and signing off on every candidate before they were...


The Advantage Series

Kleine wie grosse Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden einen Wettbewerbsvorteil schafft.


10th Februar 2019

Sechs Dinge, die Kommunikationsprofis 2019 wissen sollten

Ein internationales Grayling-Expertenteam zwischen San Francisco und Singapur erarbeitete wieder die wichtigsten Trends für die Kommunikationsarbeit 2019. Birte Schnellen, CEO von Grayling Schweiz dazu: „Seit drei Jahren präsentiert Grayling zur Jahreswende eine...


12th Oktober 2018

4 Lessons From Brighton SEO

Alex Judd, GCore Business Director, visited the UK’s sunny (no, really!) south coast for the UK’s biggest SEO conference. Here’s a round-up of what was said: One thing I love about the SEO industry is its openness. The community thrives on sharing ideas in its...


11th September 2018

Marketing with Memes

Jacqueline Oiga, Grayling's GCore intern, gives us the lowdown on how brands can most effectively incorporate memes into their marketing strategies. When did you last see a meme? In the past few hours? In the last day? If I were to guess, it probably wasn’t...


2nd August 2018

Have we reached a point of digital saturation?

Jemma Magrath, Account Executive in the London Consumer team, takes a look at the pressures of an always-on culture. In a world where technology advances by the hour, we live in an ‘always on’ culture, constantly experiencing the daily pressures of staying...


23rd Juli 2018

Siri, do you even PR?

Digital strategy expert Sohini Datta from our team in Dubai about the future of public relations (PR) in the era of artificial intelligence (AI). Remember when the last big wave of tech revolution came? Were you by the shore? In case you weren’t, let me tell you...


15th Juni 2018

What is in store for the future of apps?

As the Apple iPhone App Store approaches its 10th anniversary, Cody Edwards, Account Executive in our office in Edinburgh, looks at how apps in particular have aided communications.The future of the app store is a topic which has been widely debated for some time now....


2nd Juni 2018

What's the best approach with influencers?

How do you achieve maximum results with your social media influencer campaign? Four recommodations from Pancras Mutuma from our team in Kenya. I recently got into a little Twitter discussion with a follower regarding influencer marketing on social media and whether...


12th April 2018

How to stop retail from eating itself

Grayling's US creative director, Will Kunkel looks for lessons from the demise of Toys R' Us. I have few more fond memories than pulling into the Toys R’ Us parking lot as a kid, and few things have struck me more sad than the giant Going out of Business signs...


3rd April 2018

“This is a national newspaper for local people!”

Alex Beresford from Grayling Leeds discusses the merits and importance of regional newspapers.Regional media can often get a bad press. Twitter account @CrapLocalNews has 57K followers and frequently posts pictures of newsagent billboards reading the likes of “SEAGULL...

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