Free thinking from Grayling people
3rd April 2018
“This is a national newspaper for local people!”
Alex Beresford from Grayling Leeds discusses the merits and importance of regional newspapers.Regional media can often get a bad press. Twitter account @CrapLocalNews has 57K followers and frequently posts pictures of newsagent billboards reading the likes of “SEAGULL...Weiterlesen
26th März 2018
Urban Future Global Conference 2018: wie City Changer eine Stadt...
Karin Wiesinger, Director Grayling Austria, war als Teamlead und Session-Host zum Thema "How to make people change their behaviour" bei der Urban Future Global Conference 2018 in Wien im Einsatz.In diesem Blogbeitrag teilt sie ihre Eindrücke von der weltweit größten...Weiterlesen
The Advantage Series
Kleine wie grosse Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden einen Wettbewerbsvorteil schafft.Weiterlesen
6th März 2018
AI, AR or VR – which child of the tech revolution has a bright fu...
Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications profession.When I graduated from college, back in 2007, if you didn’t pick...Weiterlesen
28th Februar 2018
Why exactly was KFC’s crisis PR response so FCK-ing good?
James Matheson, senior account manager Grayling Scotland, looks at why the fast-food chain’s crisis response has gone down so well…A chicken restaurant running out of chicken? If I had suggested this as a scenario for one of Grayling’s crisis PR media training...Weiterlesen
12th Februar 2018
Data, data, everywhere – but what about the people?
Jon Meakin, global head of strategic services Grayling San Francisco, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our #6into18 trends – the...Weiterlesen
6th Februar 2018
3 Search Engine Trends To Watch Out For
Alex Judd, Gcore Business Director Grayling UK, about search engine trends.Search engines change incessantly, but what you really need to know is where these incremental changes are heading – what’s the bigger picture? That’s why we’ve picked up the top three...Weiterlesen
5th Februar 2018
Facebook Changes: Forget What you Thought You Knew
Reese Maabich, Head of Digital Campaigns Grayling Continental Europe, analyses what the recent change to the Facebook algorithm means for brand pages.Using Facebook is being at mercy of the social media giant. People see what Facebook wants them to see.The social...Weiterlesen
22nd Januar 2018
What happens when employees share sensitive information either on-purpose or inadvertently? Alan Dunton, Managing Director Grayling San Francisco, asks what can be learned from Snap’s latest travails. Snap, the company behind image messaging and multimedia mobile...Weiterlesen
21st Januar 2018
Impressions are so 2017: Dos and Don’ts for 2018 measurement
Danica Ross, chief client officer Grayling US, on the need to get critical about how you evaluate your PR program.The new year has ushered in dramatic change for Grayling and many of our clients. Gone are the days of iterating on previous programs or “doubling down”...Weiterlesen
11th Januar 2018
Drones, bots and automobiles: The latest from CES 2018
Emily Plotkin is an account executive in Grayling’s Los Angeles team shares her impressions from the CES 2018 in Las Vegas. Today marks the last full day of CES 2018—and boy, was it a great show! Though CES 2018 is almost over, the excitement around the show,...Weiterlesen
8th Januar 2018
It's not fake news if it's just wrong. So how do you correct a jo...
New York Times contributor, Eric Taub reveals how to approach this delicate subject. As a PR professional, you always want to ensure that the coverage you’ve succeeded in garnering for your client is accurate.Yet even the best reporters, juggling multiple stories on...Weiterlesen