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Free thinking from Grayling people

3rd July 2018


How not to handle a communication crisis

By Peter Kiragu, Grayling Kenya, 21.6.2018A week ago, the Kenyan media was awash with news that a consignment of imported sugar had been nabbed contaminated with various components like copper, mercury, yeast and molds that are dangerously harmful if consumed.According...

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27th June 2018


10 years of the App Store

As the Apple iPhone App Store approaches its 10th anniversary, Cody Edwards, Account Executive in the Edinburgh PR team, looks at how apps in particular have aided communications… The future of the app store is a topic which has been widely debated for some time now....

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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11th June 2018


Commentary on MyHeritage Data Breach

David Emm from Kaspersky Lab comments on the recent data breach of the ancestry site MyHeritage.News of a data breach is a daily reality today. But it’s more rare to hear news of a breach where the company in question is on the front foot and has proactively shared...

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20th December 2017


Take a stand

The lines between business, politics and culture are ever more blurred and organisations can no longer sit on the fence as consumers demand clarity, commitment and action, and diversity is the order of the day. Tom Nutt and Jonathan Sanchez discuss what it means for...

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18th December 2017


Attention is the new currency: Closing the Gap between Capture, E...

Reese Maabich, Grayling Continental Europe’s Head of Digital Campaigns, on Attention Economy - our latest #6into18 trend.Studies shows that the average consumer is exposed to up to 10,000 brand messages a day. 80% of visitors abandon a website in under 5 seconds (1)....

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14th December 2017


Play Time

Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and personality through each customer interaction, delivering the...

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13th December 2017


Small is the New Big

As the pace of change gets faster, organizations of all sizes are embracing the start-up mentality. In the latest of our 2018 Trends predictions, Grayling’s San Francisco MD, Alan Dunton explains why everyone wants to be a start-up. From Grayling’s San Francisco...

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8th December 2017


Why brands should be making stories, not just telling them

Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian Wilfer, Senior Strategic Planning Director for Grayling Germany, on our...

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6th December 2017


Hot in the City

As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...

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4th December 2017


Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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9th October 2017


ANO Movement – more than just Babiš

Jakub Hudec, Public Affairs Consultant and healthcare/IT expert at Grayling Czech Republic kicks off our commentary series on candidates of major political parties for the upcoming election.As previously announced in our September issue of Political Digest, we would...

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