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Free thinking from Grayling people

13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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8th November 2018


Brands benefit by being part of the culture club

Brands and companies succeed by tapping into the zeitgeist in authentic ways, says Grayling UK’s head of corporate, Tom Nutt, in the first of our #6x19 blog posts. In last year’s trend forecast, one of our trends that really resonated with our clients was...

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6th November 2018


Six things every professional communicator needs to know for 2019

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s 2019 trends forecast. For the past three years, Grayling has produced a look ahead at the key marketing and communications trends that we believe are most likely to shape our...

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5th November 2018


Why Measurement Matters

There is an old saying, that “What gets measured, gets done”. Well in marketing and communication terms, one could adapt that and say “What gets measured, gets budget”. And that is at the heart of why measurement is so important to in-house marketing and...

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3rd July 2018


How not to handle a communication crisis

By Peter Kiragu, Grayling Kenya, 21.6.2018A week ago, the Kenyan media was awash with news that a consignment of imported sugar had been nabbed contaminated with various components like copper, mercury, yeast and molds that are dangerously harmful if consumed.According...

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27th June 2018


10 years of the App Store

As the Apple iPhone App Store approaches its 10th anniversary, Cody Edwards, Account Executive in the Edinburgh PR team, looks at how apps in particular have aided communications… The future of the app store is a topic which has been widely debated for some time now....

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11th June 2018


Commentary on MyHeritage Data Breach

David Emm from Kaspersky Lab comments on the recent data breach of the ancestry site MyHeritage.News of a data breach is a daily reality today. But it’s more rare to hear news of a breach where the company in question is on the front foot and has proactively shared...

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20th December 2017


Take a stand

The lines between business, politics and culture are ever more blurred and organisations can no longer sit on the fence as consumers demand clarity, commitment and action, and diversity is the order of the day. Tom Nutt and Jonathan Sanchez discuss what it means for...

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18th December 2017


Attention is the new currency: Closing the Gap between Capture, E...

Reese Maabich, Grayling Continental Europe’s Head of Digital Campaigns, on Attention Economy - our latest #6into18 trend.Studies shows that the average consumer is exposed to up to 10,000 brand messages a day. 80% of visitors abandon a website in under 5 seconds (1)....

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14th December 2017


Play Time

Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and personality through each customer interaction, delivering the...

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