4. Dezember 2018
Grace Rudd, Senior Account Executive in our office in Birmingham, explains why she decided to perform pro bono work to support a local dog rescue.
From a young age I have been obsessed with dogs. I grew up with Border Collies and on my last day of university, I was surprised with a Pomeranian puppy of my own. I spent the first six months post-university training my dog whilst searching for a job in the communications industry. I soon secured a communications officer role for my local NHS Trust and after 18 months decided to take on a new challenge and joined Grayling.
Having been at Grayling for just over a year now, I have had the pleasure of working on a variety of B2B and B2C clients, working on creative campaigns, social media strategies and traditional media relations. I have quickly learnt how the cogs of a PR agency turn and have gained the necessary skills and knowledge needed to succeed in this industry.
A few months ago, whilst scrolling through my Facebook newsfeed, I stumbled across Forest Dog Rescue – a small charity that rescues and rehomes over 300 dogs each year. I found myself falling in love with each and every dog and in awe of the tremendous work the team does to ensure these dogs are cared for. It was at that moment I decided I wanted to combine my passion for dogs with my profession in PR and reached out to the team to understand how I could support them on a pro bono basis. Fast forward three months and I feel like a fully-fledged member of the team helping to rehome dogs into the local community and I have become an advocate for what they do.
Through my own experience, there are so many benefits to performing pro bono work, but here are my top three ways to create real advantage:
If you have a passion for a cause and would like to make a difference while utilising your PR talent, why not reach out to a charity today?
15. Januar 2019
In der sechsten und letzten Folge unserer #6x19-Trend-Serie untersucht Loretta Ahmed, CEO von Grayling Middle East & Africa, die Bedeutung des sorgsam durchkomponierten Kundenerlebnisses. Den...Weiterlesen
14. Januar 2019
Im fünften unserer Blogbeiträge im Rahmen der #6x19 Trend-Analyse erklärt Danica Ross, Grayling US Chief Client Officer, dass Kommunikationsprofis in immer kleineren Dimensionen denken. Und warum...Weiterlesen
11. Januar 2019
Im vierten unserer #6for19-Blogbeiträge erklärt Kat McGettigan, Head of Consumer Brands bei Grayling UK, wie die besonderen Beschaffenheiten und Eigenheiten eines Kanals oder einer Plattform...Weiterlesen