Swiss Business Hub Russia Appoints Grayling as Communications Partner in Russia
14th September 2016
As a strategic partner to the Location Promotion Switzerland program, Grayling will support the Swiss Business Hub Russia with integrated communications campaign including strategy development, media relations, and digital engagement. Location Promotion Switzerland aims to increase awareness of Switzerland as the ideal location for high-tech companies from Russia intending to develop their business internationally and to profile the Swiss-Russian partnership in innovation.
Yves Morath, Head of the Swiss Business Hub Russia: “As a renowned international business platform, Switzerland can help Russian companies to internationalize and develop their business successfully. The Swiss Business Hub Russia is a matchmaker between highly attractive companies from Switzerland and Russia and offers qualified services to both of them. We are convinced that our cooperation with Grayling will help us to “put Switzerland on the map” in Russia and to position ourselves as an interesting service provider for Russian and Swiss partners.”
Anastasia Elaeva, Head of Corporate Communications at Grayling Russia
: “We look forward to working with the Swiss Business Hub Russia on the promotion of Switzerland, which has recently been named the most innovative country in the world for the 6th consecutive year. This win also adds another renowned Swiss organization to our client portfolio in Russia. Grayling, for example, has been serving as a communications partner to Swiss bank Credit Suisse in Russia for almost 10 years.”
Grayling is the only agency among the top 20 worldwide that has its own offices in both Russia and Switzerland. The firm’s wholly owned office in Zurich works with such clients as British Airways, DHL Worldwide Express, Hilton Zürich Flughafen, Toblerone, and Microsoft Schweiz. Grayling specialists in Zurich will also provide counsel to the SBH campaign executed by Grayling Russia.
Grayling has extensive international experience in trade and location promotion, conducting communications campaigns for UK Trade and Investment (UKTI), Croatian National Tourist Board, Invest Hong Kong, and Kenya Investment Authority across many regions. In Russia particularly, Grayling provided PR support to UK Trade & Investment, GREAT Campaign by the British Embassy in Moscow, The Netherlands Embassy in Moscow, and Taiwan Trade Centre.