27th July 2016
Grayling has been shortlisted for a PRWeek Award 2016 in the category Public Sector for the campaign 'Protecting Consumers at Christmas'.
The Awards presentation will take place on Tuesday 18th October in the Great Room, at Grosvenor House, Park Lane, London.
Grayling was appointed by NTS to raise consumer awareness about a range of issues around scams and product safety, including dangerous products being imported into the country.
Grayling identified media appetite around Christmas for product safety stories, as the season sees spikes in interest around certain products that could be dangerous and cause consumers harm. Grayling worked with NTS to warn Christmas shoppers about the dangers associated with the must-have gift for Christmas 2015 – hoverboards.
We devised a story that focused on the number of unsafe hoverboards being imported and the dangers they posed to families this Christmas.
The campaign secured 915+ coverage hits across a range of titles – from The Sun’s front page to the Economist (Schumpeter) to blogs (and 1,000+ shares) on Mashable. This included 30 national print and broadcast pieces and 535 international (including TIME, Newsweek, CNN). There were 7000+ Tweets about unsafe hoverboards in December.
The coverage led to:
23rd May 2019
Grayling was named Public Affairs Consultancy of the Year at the SABRE Awards EMEA 2019 gala event in London. The international network, with 31 offices across 22 European countries, was honoured for...Read More
15th April 2019
Grayling New York is growing, with the addition of Niveen Saleh, who joins as an account director. Niveen has five years of experience in tech PR, franchise PR, and employee communications....Read More
10th April 2019
Grayling has been named a finalist in five categories in the prestigious SABRE Awards EMEA. The nominated campaigns were developed by Grayling’s offices in Poland, Russia, Spain and the UK,...Read More