Insights
Free thinking from Grayling people
British Airways In Milan
3rd March 2017
Last week we brought fashion royalty to the streets of Milan to help British Airways celebrate travel and style whilst promoting low fares between the style capitals Milan and London.
British supermodel Suki Waterhouse dazzled as she posed in front of the iconic Duomo Cathedral, wearing a bespoke British Airways inspired paper dress, created by the esteemed fashion designer and paper artist Zoe Bradley. To add to the spectacle, David Gandy took to the streets of Milan in a vintage Jaguar E-Type and visited some of the city’s most popular tourist landmarks with a British Airways cabin crew member in tow.
The fashionable duo created a media storm posing with British Airways ambassadors before heading to a VIP tea party in partnership with The Berkeley Hotel, London. Special guests, which included media and influencers from across the globe, enjoyed an exclusive taster of the Berkeley’s legendary Prêt-à-Portea afternoon tea whilst enjoying a rare fashion show of British Airways’ cabin crew uniforms through the ages.
In addition to securing widespread global coverage, the social media shares for British Airways, from this event, are now the airline’s most popular social media posts to date.
Grayling Team
Latest Insights
15th November 2016
Is This Real Time?
Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but...
Read More
8th November 2016
One Small Step for a Brand…
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands...
Read More
3rd November 2016
Strange Bedfellows, or Pragmatic Policy-Making?
Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the...
Read More