4th December 2017
Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.
Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers are becoming more sophisticated” for the last 20 years, it stands to reason that people must be becoming more discerning. I mean, how else would we absorb anything?
And of course, this paradigm makes it harder than ever for brands and corporations to land their messages. Frequency alone is not enough. Brands need to be innovative, brave. Embrace new techniques, new channels. Stay one step ahead, in order to get noticed.
Over the next week, some of Grayling’s brightest and best will explore the marketing, and communication trends that we believe will help brand and corporate communicators achieve the cut-through they crave in 2018. Here’s a snapshot of what to expect…
Can you think of any examples? Have we missed anything? We’d love to hear your views. Join the discussion on Twitter, using #6into18…..
19th March 2018
Where now for Wales? The EU Continuity Bill and the Future of Devolution
With the Assembly approving the General Principles of the Law Derived from the European Union (Wales) Bill, otherwise known as the EU Continuity Bill, the battle lines have been drawn over the...Read More
15th March 2018
How ‘exciting’ should politicians be?
Fay Jones, Account Director, considers the problem of being boring On International Women’s Day last week, the Prime Minister was asked the question: “Tell me how you let your hair down?” If you...Read More
14th March 2018
Creating a campaign in 24 hours – Young Lions
Kevan Barber, Senior Account Manager from Grayling's Consumer PR team shares his Young Lions - Cannes Lions 2018 entry, and top tips for tight turnarounds! This year saw Grayling UK enter two...Read More