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Atomic Wins PRCA Award

15th November 2016

Atomic are delighted to share the news that their campaign for client Digital Science, #BrexitScience, won the PRCA B2B Award 2016.

Scientific research today is a global endeavour and so too is research funding. Understandably, the scientific community was firmly in favour of Britain staying in the EU. Using Digital Science’s deep data expertise, we set out to highlight the impact that Brexit would have on the scientific community.

The integrated campaign spanned traditional media, public affairs, social media and direct mail. In traditional media, the story made the front page of the Financial Times and was covered more than 100 times by major national and international outlets, and shared 160,000 times on social. Professor Brian Cox and Minister for Universities and Science Jo Johnson joined the debate and quoted our headline statistic, along with many others using #BrexitScience. Digital Science’s report was downloaded more than 1300 times.

A full case study is here.

Grayling Team

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