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Atomic Wins ticketclever

19th April 2017

Atomic, the consumer and tech division of Grayling, has been appointed by new rail ticket retailer as its retained PR partner.

This follows a successful launch project, in which Atomic drove hundreds of thousands of potential users to ticketclever’s website, prompting impressive ticket sales in the first week via earned media. Atomic will continue to build brand awareness and drive traffic to the website, which offers rail passengers the potential to save at least £40 million annually on 95 million rail journeys over an hour in length via its ground-breaking clever algorithm.

Jeremy Acklam, CEO and founder, ticketclever, said: 

“We were impressed with Atomic’s track record in working with challenger brands which disrupt the marketplace. The coverage generated so far is already driving website traffic and ticket sales, and proves the true value of PR.”

Helen Ellis, Head of Atomic, the consumer and tech division of Grayling, said:

“This is a fantastic win for the team. With our fusion of cutting edge analytics and stand-out creativity, we have developed a programme designed to resonate with cost savvy rail travellers without overstepping the terms of ticketclever’s licence to operate.”   

Grayling Team

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