22nd August 2017
There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate, dominated at a regional level by the devolution agenda and the advent of metro mayors, and at a national and continental level by the impact of leaving the European Union.
But what’s perhaps most interesting for those of us with a communications background, immersed in the sector on a daily basis, is that there are a number of issues, some highly topical including those highlighted above, and others bubbling away beneath the surface, which speak volumes about the wider direction of travel for the sector. We’ve considered some of these as part of our 2017 Professional Service Trends Report, which I have enclosed.
Many of today’s issues offer an insight into the themes we can expect lawyers, bankers, financial advisors, accountants and insurance providers to face in the years ahead – enhanced connectivity and digitalisation; the arms-race for talent; corporate governance, transparency and reputation management; as well as the advancing march of the devolution agenda which affords both national and regional experts a chance to provide both bespoke advice to clients and bespoke thought leadership to the sector as a whole.
As one of the country’s leading communications companies and a specialist in professional services communications, we continue to be privy to some truly fascinating innovations in the sector. But we also know that due to the pace of change, few in the sector have yet had time to catch their breath and start to think about the next set of key communications challenges that lie ahead.
For the sector, now is the time to take stock and start strategy planning. The expert team at Grayling are on hand to host planning, strategy and messaging sessions, but in the meantime, our Professional Services Trends Report for 2017 offers food for thought.
7th March 2018
Three of Grayling UK’s leadership recognised in PR Week’s Annual Top Influencer Power Book 2018
Sarah Scholefield, CEO, Richard Jukes, Chairman, and Andrew Ferguson, Creative Director, from Grayling UK have been included in the UK PR industry’s top compendium, PR Week’s Power Book 2018.This...Read More
7th February 2018
EVENT 14 Feb: Grayling Engage - Delivering Effective Consultation and Community Engagement Breakfast Briefing
Grayling Engage and Grayling Manchester are jointly hosting a networking breakfast for senior communications and engagement experts that will share findings from our recently published State of...Read More
29th November 2017
Grayling's Meakin elected to serve on international board of comms industry measurement and evaluation body
Grayling's global head of strategic services, Jon Meakin has been elected to the International Board of the Association for the Measurement and Evaluation of Communications (AMEC). AMEC...Read More