4th November 2015
Grayling today launches a different type of agency with new identity and a new promise to clients and staff.
Global creative director, Victor Benady, who led the development process, says: “Our promise is to create measurable advantage for our clients, helping them engage, adapt and evolve in complex landscapes where risk and opportunity are at every corner. We can scale from the personal to the global with great agility and dial up the appropriate mix of public relations, public affairs, digital and consumer marketing to deliver tangible business impacts, unbound by traditional agency silos or geographical borders. This is what sets us apart and, for Grayling, defines what true integration means."
The new-look Grayling follows a period of review by the agency’s global leadership team and Huntsworth CEO and Grayling Chairman, Paul Taaffe, who joined in April.
Taaffe says: “The new identity was developed in response to client feedback, in consultation with our leadership team globally and using our own in-house studio to reflect a mood of confidence throughout the agency, buoyed by new leaders in key positions, new client mandates and a clear vision. "
7th February 2018
EVENT 14 Feb: Grayling Engage - Delivering Effective Consultation and Community Engagement Breakfast Briefing
Grayling Engage and Grayling Manchester are jointly hosting a networking breakfast for senior communications and engagement experts that will share findings from our recently published State of...Read More
29th November 2017
Grayling's Meakin elected to serve on international board of comms industry measurement and evaluation body
Grayling's global head of strategic services, Jon Meakin has been elected to the International Board of the Association for the Measurement and Evaluation of Communications (AMEC). AMEC...Read More
22nd August 2017
Emerging trends in the professional services sector
There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...Read More