27th July 2016
Grayling has been shortlisted for a PRWeek Award 2016 in the category Public Sector for the campaign 'Protecting Consumers at Christmas'.
The Awards presentation will take place on Tuesday 18th October in the Great Room, at Grosvenor House, Park Lane, London.
Grayling was appointed by NTS to raise consumer awareness about a range of issues around scams and product safety, including dangerous products being imported into the country.
Grayling identified media appetite around Christmas for product safety stories, as the season sees spikes in interest around certain products that could be dangerous and cause consumers harm. Grayling worked with NTSto warn Christmas shoppers about the dangers associated with the must-have gift for Christmas 2015 – hoverboards.
We devised a story that focused on the number of unsafe hoverboards being imported and the dangers they posed to families this Christmas.
The campaign secured 915+ coverage hits across a range of titles – from The Sun’s front page to the Economist (Schumpeter) to blogs (and 1,000+ shares) on Mashable. This included 30 national print and broadcast pieces and 535 international (including TIME, Newsweek, CNN). There were 7000+ Tweets about unsafe hoverboards in December.
The coverage led to:
7th February 2018
EVENT 14 Feb: Grayling Engage - Delivering Effective Consultation and Community Engagement Breakfast Briefing
Grayling Engage and Grayling Manchester are jointly hosting a networking breakfast for senior communications and engagement experts that will share findings from our recently published State of...Read More
29th November 2017
Grayling's Meakin elected to serve on international board of comms industry measurement and evaluation body
Grayling's global head of strategic services, Jon Meakin has been elected to the International Board of the Association for the Measurement and Evaluation of Communications (AMEC). AMEC...Read More
22nd August 2017
Emerging trends in the professional services sector
There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...Read More