19th September 2016
L&Q, one of the UK's leading housing associations and one of London's largest residential developers, has appointed Grayling to a major brief promoting The Quarry, Erith in South East London, a joint venture with the Anderson Group.
The integrated brief covers public relations, social media management and community engagement. Grayling’s appointment comes following a competitive pitch after the agency was one of a number appointed to L&Q’s Sales and Marketing Framework earlier this year.
The development will see the construction of at least 600 new homes, a new state-of-the-art primary school, community facilities and a 3.25 hectare ecology area. It will stand on the area of the old quarry in Erith, land that has remained unused and undeveloped for 40 years.
Kathryn Ager, Director at Grayling, said:
“This is an incredibly exciting and ambitious development project which will transform this area of South East London. L&Q have an exciting vision for this development and I am thrilled they have chosen to work with Grayling to help bring that vision to life.”
Olivia Moss, Marketing Director at L&Q said:
“The Quarry, Erith is one of our flagship developments and we are pleased to have chosen Grayling to promote this project. The proposal they developed to respond to the brief was both comprehensive and innovative – we are very much looking forward to working with them to make this development a huge success.”
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