22nd March 2017
Built, merged and bought over the years, brands and businesses often have large social media communities, but have little idea of who these people actually are, what they believe and how many, if any, are actually interested in seeing their content.
It is therefore no wonder that in a recent study conducted by measurement company Nielsen, UK campaigns reach just 47 per cent of the actual intended target audience. This raises the question, do brands actually understand their social audience?
On 6th April we at Atomic, along with the University of Cambridge Psychometrics Centre, leading social analytics platform TalkWalker and consumer insight experts Audiense, are hosting a breakfast briefing in our London office, exploring why brands struggle to understand their audiences on social media and what businesses can do to change them from passive listeners to engaged ambassadors.
For more information regarding the event contact firstname.lastname@example.org.
7th February 2018
EVENT 14 Feb: Grayling Engage - Delivering Effective Consultation and Community Engagement Breakfast Briefing
Grayling Engage and Grayling Manchester are jointly hosting a networking breakfast for senior communications and engagement experts that will share findings from our recently published State of...Read More
29th November 2017
Grayling's Meakin elected to serve on international board of comms industry measurement and evaluation body
Grayling's global head of strategic services, Jon Meakin has been elected to the International Board of the Association for the Measurement and Evaluation of Communications (AMEC). AMEC...Read More
22nd August 2017
Emerging trends in the professional services sector
There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...Read More