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A multi award-winning campaign highlighting how PayPal enables people living in remote areas of Russia to lead inspiring, fulfilled lives.

Creating Advantage

Total campaign reach: 78.9m

100k+ likes, comments and shares on YouTube, Facebook, Odnoklassniki and

79 pieces of coverage secured

Winner of multiple international awards


Project Leader

This campaign has really changed the perception of PayPal as the preserve of city-dwellers, and highlights the vital role the brand has in enabling people in the remotest parts of the world's largest country to pursue their interests and remain connected.

Eugenia Skobeleva