Techonomy 16

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Driving global interest in the annual gathering of the tech world’s leading lights.

Creating Advantage

27 accredited journalists attended the event. These included representatives from the New York Times, Wall Street Journal and The Economist, as well as TechCrunch, PC Mag and CNET

160+ separate articles had been published within 24 hours of the conference ending

Increased levels of engagement and follower numbers across all social platforms

Deemed Techonomy's most successful event to date

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Project Leader

"Techonomy has gained a reputation as one of the pre-eminent must-attend events for the cream of the world’s tech thought leaders. But it is very West Coast, and while the hardcore tech media love this kind of thing, we wanted to reach beyond that, and demonstrate to a wider audience the relevance of what was discussed there. 

"Our remit ran from securing journalist attendance, to staffing the on-site Media Center throughout the three day conference, to live tweeting highlights. A strong speaker line-up, headlined by Facebook’s Mark Zuckerbeg, certainly helped, but we were very clea that this should not be ‘The Zuckerberg Show’, and worked hard to generate interest in other speakers and panel discussions, covering everything from ethics to genomics."